Christina Mallon channeled her own experience to found Wunderman Thompson’s Inclusive Experience Design practice
While working on beauty brands at Grey, Christina Mallon developed a rare form of ALS, which eventually paralyzed her hands and arms. The experience of becoming disabled made it clear to Mallon how disabled consumers are ignored by most marketers. She founded Wunderman Thompson’s Inclusive Experience Design practice, leading work including Tommy Hilfiger’s disability-friendly clothing line Tommy Adaptive. Mallon also leads digital marketing for Open Style Lab, a nonprofit that creates clothing solutions for people with disabilities.