Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. (Read the introduction here.) Today, our guest editor Bing Chen turns the spotlight to Agnes Chu, a veteran Disney executive who was named president of Condé Nast Entertainment in 2020. Here, Chu writes about shifting the cultural conversation through storytelling.
I remember the first time I felt seen in an American movie. Three decades later, while working with Kathy Kennedy on Star Wars’ “The Mandalorian” for Disney+, I admitted that a movie she produced, “The Goonies,” defined my childhood.
Not only was it a swashbuckling fun adventure (which still holds up, by the way), but it was also the first time I saw a character portrayed speaking English to his Caucasian friends and Cantonese with his parents. This was my daily lived experience, and to have a movie celebrate it as its emotional conclusion helped me experience a sense of belonging that indelibly changed how I felt about myself and what could be possible for me.