Among today’s creative highlights, agency Fuse rethinks holiday attire; Fiat cleverly apologizes for interrupting a soccer game at exactly the wrong time; and Google unveils its annual “Year in Search” video—with a twist.

Adidas

The sports marketer on Monday unveiled the soccer ball for next summer’s UEFA Women’s European Championship. The design incorporates references to the mountainous topography of host nation Switzerland, alongside iconography of prominent architectural landmarks from each of the eight host cities. The ball also features Adidas Connected Ball Technology, enabling faster, more accurate officiating decisions. Adidas highlights the ball in a spot with Swiss captain Lia Wälti.

Air Canada

The airline tells a magical story of sisters who are waiting for their hockey pond to freeze in a sweet 90-second spot from FCB and director Kevin Foley.

Anaheim Ducks

A new brand platform from agency Battery, themed “You’re Entering Orange Country,” includes a parody toy spot in which the Ducks claim to be selling opponents’ teeth as collectibles.

Drake Cooper x Copacino Fujikado

The two independent Pacific Northwest agencies announced their decision not to merge as a wry commentary on the proposed Omnicom-IPG mega-merger.

Fiat

During a Nov. 26 soccer match in Brazil, the broadcast cut to a split screen to show a Fiat commercial, only to have one of the teams score while the ad was playing—leading to howls of derision from viewers. The next day, as a de facto apology, Fiat aired a spot on TV but quickly interrupted it with full footage of the goal. Leo Burnett Brazil devised the stunt.

Fuse

With temperatures rising, agency Fuse reimagined the traditional holiday sweater by producing holiday swimwear. The initiative raises funds for the David Suzuki Foundation, one of Canada’s largest environmental charities. 

Google

The tech giant unveiled its annual “Year in Search” video. For the first time, the film focuses on “breakout” searches to celebrate 2024 as a year of unexpected events, inspiring breakthroughs and things that moved culture in the moment. A breakout search is defined as a search term that increased in popularity by more than 5,000% in 2024, compared to 2023.

Hasbro

Nearly 40 years after its abrupt cancellation, the “Dungeons & Dragons” animated series was revived with a bonus episode that Hasbro commissioned from influencers and digital creators. The 14-minute “lost episode,” which even featured the original cast of voice actors, premiered on the main stage at Comic-Con Brazil and is now available on digital platforms. Ogilvy Brazil led the creative.

Land Rover

Tool of North America created a spec spot for the Land Rover Defender to show off the possibilities of AI/live-action hybrid commercials.

Pull-Ups

Kimberly-Clark’s training pants brand introduces two new animated characters, Yureen and Terd, in a rebrand from Leo Burnett.

Rabea

The Saudi Arabian tea brand launched a limited-edition tea mug that integrates gaming technology into the handle for gaming enthusiasts and tea lovers. Research in Saudi Arabia shows tea is the favorite beverage among gamers. However, mobile gamers often have to take one hand off their device for a sip, often leading to in-game elimination. Agency Webedia KSA led creative.

SickKids

Ryan Reynolds is back with the sixth iteration of his annual holiday video in support of SickKids Foundation. This time, he enlists Deadpool, Kidpool and Lynda Carter for the cause, with a cameo from his Ugly Sweater, of course.

Twitch

The streaming and creator platform unveiled its end-of-year recap campaign capturing highlights such as the top streamed categories, total hours watched on Twitch and celebrities who appeared on stream. Among the highlights, the McDonald’s Chicken Big Mac was the go-to streaming snack of the year, thanks to its appearance on Twitch’s top creator’s stream, Kai Cenat.

See all our daily creativity roundups here.