Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an artful campaign by Uncommon; and Adidas celebrates 50 years of the Argentine Football Association.
8 creative campaigns to know about today
Adidas Originals
With production agency Newcycle, Adidas Originals created a special-edition Argentina football jersey—based on the Adidas-designed original—to commemorate the 50th anniversary of the Argentine Football Association (AFA).
Adobe
The first episode in a new series called “Create Anything,” created by Modern Arts, features music producer Benny Blanco giving a marketing makeover to a classic Los Angeles taco place—with the caveat being that he’s never designed anything before.
Complex x Meta Quest 3
Complex and Meta launched a three-part series featuring rapper Offset, NFL star Saquon Barkley and singer Shenseea as they explore their other passions using the virtual reality headset.
Google Pixel
Google’s extensive partnership with Universal Pictures’ “Wicked” includes a new #BestPhonesForever spot with the iPhone and Pixel as witches. The :60 debuted in theaters Oct. 28 and is launching across social media and broadcast this week.
JD Sports
The U.K. youth fashion and sportswear retailer unveiled its 2024 Christmas campaign, “Family,” documenting the different forms of family that make the festive season special for communities around the country. Uncommon made the campaign.
Lids
The brand’s holiday campaign highlights Lids’ range of custom headwear, with embroidery and patches that allow customers to create personalized gifts. Those featured in the spots include the face of the NBA 2K video games Ronnie Singh, DJ Chase B, former basketball player Chris Brickley, radio and TV host Peter Rosenberg and model Emily Tanner.
National Down Syndrome Society
A new campaign envisions a utopian community called Town 21—named for the extra copy of chromosome 21 in people with Down syndrome—where every policy, opportunity and aspect of daily life is designed with equity in mind. The campaign is filmed in pastel hues and stylized sets and was created by agency Brass.
Skrewball
The peanut butter whiskey is teaming up with rapper Yung Gravy for a campaign called “Give Thanks and Get Basted,” inviting Americans to add some nutty mischief to their family’s quiet and wholesome Thanksgiving traditions. The brand is releasing a limited-edition Skrewball Baster Set, designed to share shots of Skrewball Whiskey with family and friends.