11 creative campaigns to know about today

Among today’s creative highlights, a Dutch supermarket chain pays tribute to Wham’s “Last Christmas”; Miller High Life unveils a holiday perfume; and European luggage brand Floyd builds a quirky-cool spot around an ice-skating cowboy. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Air New Zealand The airline converts an overnight flight on Christmas into a magical, spirited ride in this heartwarming holiday spot from Auckland agency Bastion Shine. Albert Heijn The Dutch supermarket chain released a charmingly goofy Christmas campaign from TBWA\Neboko called “Whamster,” which tells the story of a hamster who wants to join his family on a winter adventure—and also celebrates the 40th anniversary of Wham’s holiday hit “Last Christmas.” The spot is a remake of the “Last Christmas” music video, and even features a cameo by Andrew Ridgeley (at 0:20). See a shot-for-shot comparison of the original music video and the commercial here: Banque Populaire Flowers spring up all over a European city—at small shops, bus stops and even basketball courts—to represent Banque Populaire’s omnipresence in supporting small business in this lovely, atypical financial ad. Rosa Paris led creative. BLK The social dating app for Black singles partnered with Planet Aid, a nonprofit dedicated to sustainable clothing reuse, to encourage people to donate their ex’s hoodies and other clothing items ahead of National Breakup Day on Dec. 11. Floyd The European luggage brand’s first holiday ad is quirky yet stylish, featuring an ice-skating cowboy. The spot was developed and directed by the creative team Can't See out of OB42. Miller High Life The best holiday scent since pine needles? That would be the slightly danky mix of cedarwood, leather, tobacco and salt in Dive Bar-fume, a limited-edition holiday cologne from Miller High Life that lets wearers smell like their favorite place, even as they visit home. Liquid Death x Depend In one of the most unexpected collabs yet, Liquid Death teamed up with Kimberly-Clark’s Depend to make an adult diaper for concertgoers so they can stay in the mosh pit instead of walking to the bathroom. Pinterest Before revealing its predictions for 2025, Pinterest dropped a teaser video challenging viewers to guess next year’s fashion and style trends. The video, which featured different aesthetics and styles, was directed by photographer and director Charlotte Rutherford. Riyadh Season A new trailer for the upcoming Oleksandr Usyk vs. Tyson Fury heavyweight boxing match is playful and surreal, with each fighter taunting the other in hallucinatory ways. Scotiabank The founding sponsor of the Professional Women’s Hockey League celebrates the start of the league’s second season with a spot voiced by Billie Jean King and featuring PWHL stars including the Toronto Sceptres’ Natalie Spooner and Montreal Victoire’s Catherine Dubois. Tiger Beer To demonstrate that “progress is not a solo act,” Tiger Beer’s new campaign from LePub Singapore kicks off with a street vendor who dreams of something bigger—and is helped along the way by friends, family and strangers as they push his food cart across a city. Contributing: Jon Springer See all our daily creativity roundups here. Read Ad Age’s Best of 2024 stories here

11 creative campaigns to know about today

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