9 creative campaigns to know about today

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major League Soccer’s 30th season. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Apple TV x Major League Soccer The streamer dropped a film right after the Super Bowl themed “When football ends, fútbol begins.” The spot stars Lionel Messi and gives fans an exclusive first listen to unreleased song “Fale Então” by producer Marshmello and Argentine rapper Trueno. Major League Soccer's 30th season kicks off Feb. 22 on MLS Season Pass on Apple TV. Clio Awards The advertising award show named Nike’s “So Win” as the winner of this year’s Super Clio, which goes to the best spot on the Super Bowl. Mountain Dew’s “Kiss From a Lime” and Uber Eats’ “Century of Cravings” were the runners-up. Coca-Cola Orange cream has been a “thing” since 1905, but the orangey-vanilla flavor has been gaining incremental consumer interest over the last 10 years, according to Coca-Cola, which today releases new orange cream sodas in regular and zero sugar. To promote them, Cartwright created a dreamlike tale of pale orange nostalgia—a neighborhood waking up to find that a flavor they’d loved but lost has returned. Dr. Squatch x Trojan The organic soap and condom brands teamed up to create a “Bro-quet of Dreams” for Valentine’s Day. In place of the traditional red roses, the bouquet features Dr. Squatch Bricc’d Up Bars and Trojan condoms. The Bricc’d Up Bar is Dr. Squatch’s new limited-edition soap, created with Trojan, that’s infused with Silk Peptides and Horny Goat Weed Extract. Kars4Kids Even the Kars4Kids singers are dissing Drake these days, as seen in this trailer for the car donation nonprofit’s Super Bowl “halftime show.” View this post on Instagram A post shared by Kars4Kids (@kars4kids) KFC Thailand The whole world turns to cake in a bonkers 40th birthday spot for the chain created by new agency Bananas. Microsoft The tech giant responded to one of Meta’s Super Bowl ads, which featured Chris Hemsworth eating a $6.2 million art banana, with a social video demonstrating how Microsoft’s Copilot helped promote the New York fruit stand that first sold it for 25 cents. Nike The sports marketer congratulated the Philadelphia Eagles on their Super Bowl victory with a video set to Kermit the Frog’s “Bein’ Green,” the 1970 song written by Joe Raposo and performed by Jim Henson. View this post on Instagram A post shared by Nike (@nike) Tubi The streamer imagined if the Nerds and Poppi Super Bowl ads—as well as a recent e.l.f. Beauty spot—were films in a series of wacky movie trailers by Mischief @ No Fixed Address. See all three trailers here. Contributing: Jon Springer See all our daily creativity roundups here. Super Bowl ad review The best and worst commercials from the Big Game Click here

9 creative campaigns to know about today

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