11 creative campaigns to know about today

Among today’s creative highlights, e.l.f. woos sports fans with face paint; Aviation Gin parodies Netflix’s “Hot Frosty”; and a domestic violence victim returns via AI to promote a film she didn’t make. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here American Express x Resy x Spotify Resy partnered with Spotify to help users of the music streaming app discover new restaurants through the “Music Tastes by Amex” campaign. Users select one of eight cities—Atlanta, Austin, Texas, Chicago, Los Angeles, Miami, New York City, San Francisco or Washington, D.C.—and receive a Music Taste profile such as Smooth, Hearty, Lush or Fiery, based on their streaming habits. Resy then recommends restaurants based on the city and taste profile. Aviation Gin The gin brand parodies the viral Netflix holiday movie “Hot Frosty” with Ryan Reynolds playing a snowman who has an ultimately chilly interaction with a human. Beats by Dre College students in California created and produced two new Beats spots—featuring athletes Rickea Jackson of the Los Angeles Sparks and Brenden Rice of the Los Angeles Chargers—as part of an eight-week program called “Beats Academy.” Execs from agency Translation assisted as mentors. Colorado Springs Utilities A campaign from agency Vladimir Jones features a hunt not for Bigfoot but for Smallfoot, a mysterious energy conservation legend (a reference to small energy footprint) inhabiting Colorado Springs from its streets to its forests. De Beers Holiday work from diamond company De Beers by Arnold Worldwide features diverse real-life couples and what makes their relationships last. The work promotes natural diamonds and sees the return of the iconic tagline “A Diamond is Forever.” E.l.f Cosmetics Actors Joey King (“The Kissing Booth”) and Lucien Laviscount (“Emily in Paris”) star as a couple taking the next step of meeting the parents and bonding over sports in this e.l.f Cosmetics spot by 72andSunny Amsterdam. The spot, promoting Power Grip Primer, will make its broadcast debut during the Macy’s Thanksgiving Day Parade. Nationwide Peyton Manning reveals two additional personas in Ogilvy’s “So Much More” campaign, which debuted earlier with an ad about Manning’s hidden talent for painting. In these spots, Manning is also a skilled debater and a math wiz—sort of. The Ordinary The skin care brand is taking shots at Black Friday impulse purchases with ads from Uncommon urging consumers to shop with intention, consideration and time. The brand is providing a blanket promotion of 23% off all month long and will also shut down its website and physical stores on Black Friday itself. Princess Cruises “Ted Lasso” star Hannah Waddingham sings the theme song from “The Love Boat” aboard a Princess Cruises ship in this spot from Terri & Sandy, directed by Dave Laden from Hungry Man. Red Bull A four-minute heist film highlights Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa. The film—part action epic, part comedy—follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. It was directed by Sam Coleman of RSA Films, produced by Iconic Agency in collaboration with Patriot Films. Thai Health Promotion Foundation x Women and Men Progressive Foundation The two groups are raising awareness of domestic violence with a film that uses AI to resurrect Gigi Supitcha, an aspiring Thai actress who died in a domestic violence incident last year. The campaign from BBDO Bangkok began by taking over Supitcha’s Instagram account, which had been inactive for a year, with a poster for a new movie, “Second Chance,” starring Gigi. The post went viral, eventually leading to the video below, in which AI Gigi explains the movie isn’t real—because she wasn’t around to make it. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

11 creative campaigns to know about today

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