17 creative campaigns to know about today

Among today’s creative highlights, Barilla made pasta boxes you can swipe on the subway; Craft Sportswear gives runners discounts just for standing at red lights; and Wikipedia shines a light on the work of its contributors. Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here 1inch: The crypto brand used AI to resurrect Bruce Lee for a spot by indie agency Talent urging people to “Take crypto seriousLEE.” Barilla: For World Pasta Day, the brand gave away boxes of pasta in New York that included codes for free subway rides. Agency LePub developed the “Togetherness Ticket” campaign. Batman Arkham Shadow: Agency Alto and director Johan Renck crafted a stylish, high-octane :60 promoting the shadowy new VR video game for the Meta Quest 3/3S. Call of Duty x Giphy: To promote “Black Ops 6,” agency Mutiny took over Giphy’s trending page for 24 hours, replacing the stars of the most popular gifs with the video game character “The Replacer.” Cider: A campaign from the fashion brand captures how less-than-ideal scenarios—cramped subway cars, losing an AirPod in a crowded space, a bad hair day—can be salvaged by wearing a cozy sweater. Clio Awards: MullenLowe crafted a campaign called “Made by Many” for the Clios. Spots feature a Clio statue made by many hands to signify the collaborative nature of making great work (including 2024’s “Coors Lights Out” campaign, the subject of the first video below). The Clio also unveiled its 2025 jury chairs on Wednesday. Cooper Tires: BBH USA’s new campaign is themed “My Car Wears Coopers,” based on the idea that drivers personalize their vehicles with their tires much like a “fit check” for cars. Coors Banquet: Special edition Coors Banquet packs feature quotes from the hit series “Yellowstone,” which just returned for season 5, inside the caps. The brand has also launched co-branded merchandise along with a collector’s item shadow box to display their bottle caps. Mischief @ No Fixed Address did the campaign. Craft Sportswear: Waiting at red lights is the most frustrating part of running in New York. Swedish running brand Craft is turning that wasted time into discounts. Its app calculates the time you spend waiting for the light to change, then generates a personalized discount code. The longer the wait, the bigger the savings. Forsman & Bodenfors created the work, running through Nov. 3. Harris/Walz: The Democratic presidential ticket began running ads on the Las Vegas Sphere, a first for a political campaign. M&M’s x Amazon MGM Studios: The candy brand, which recently crashed Mars sister brand Snickers’ Halloween advertising, is now partnering with the Amazon MGM Studios’ holiday action film “Red One”—in ads suggesting Red M&M should have been in the movie. Weber Shandwick handled creative. See a :30 and a :15 below. In the :15, “Red One” actor J.K. Simmons has some fun with the fact that he’s also the longtime voice of Yellow. Marc Jacobs: The fashion brand’s new capsule collection was inspired by “The Wizard of Oz,” reimagining the film’s characters through accessories and apparel that blend the charm of the Yellow Brick Road with Jacobs’ signature style. Pizza Hut: In this stunt in the Middle East, Pizza Hut introduced its first frozen pizza in supermarkets. But shoppers found that there was no pizza inside the box, just a note reading, “Sorry, we don’t do frozen pizzas.” Consumers got a voucher to order a fresh pizza on the Pizza Hut app. The campaign comes from Publicis Middle East. Ukrainian Witness: During a livestream Wednesday afternoon on TikTok, visitors will be able to cast spells on Russian leader Vladimir Putin with help from a real-life witch.“We try to use all available tools and resources that could help bring the victory to Ukraine, from weapons and diplomacy to humor, which is a weapon as well. Why not use the power of magic?” said Vitaliy Deynega, founder of Ukrainian Witness, in a statement. The stunt, happening from 3-5 p.m. ET, is from the agency Kid in Sweden. WeRoad: Unused vacation time is the stuff of nightmares in Dude London’s blood-spattered spot for travel site WeRoad. Wikipedia: A campaign from Virtue Worldwide featured digital billboards on trucks in New York and Los Angeles showing how the site’s 260,000 volunteer contributors (aka, “Wikipedians”) work behind the scenes to ensure Wikipedia remains unique, human and collaborative. YouTube: This Halloween, YouTube and creative studio Entropico launched an interactive horror experience of analog horror content. “The Analog Horror Project” follows YouTube creator Spencer Lackey as he watches content that later haunts him. Hidden links in the video lead to exclusive content submitted by analog horror creators to encourage viewers to actively participate. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

17 creative campaigns to know about today

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