10 creative campaigns to know about today

Among today’s creative highlights, Jalen Hurts gets a stellar congats ad courtesy of Jordan Brand; Beats by Dre unveils a heart-pumping manifesto with LeBron James, Lionel Messi and Shohei Ohtani; and Value City Furniture hits all the right notes with a parody of Cher’s “If I Could Turn Back Time.” Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Beats by Dre A cinematic film for the new Powerbeats Pro 2, released today (Feb. 11), assembles three of the world’s biggest sports icons—LeBron James, Lionel Messi and Shohei Ohtani—for a campaign highlighting the powerful connection between passion, performance and heart. “Listen to Your Heart” is narrated by hip-hop icon RZA and was created by agency Translation. Chili’s The restaurant chain is returning as a Nascar sponsor for the second year with an original country music song and music video all about its Presidente (aka, ’Dente) Margarita. Desperados European agave-flavored beer brand Desperados has stepped onto the Latin scene with a bang(er), with a campaign from agency LePub featuring an original song by Colombian music producer Ovy on the Drums—and lyrics performed by Venezuelan rapper MicroTDH. Duolingo Say Drake, we heard you can’t catch a break. Even Duo the Owl (before he evidently passed away) posted a very risky diss to the rap star in reference to Kendrick Lamar’s diss track “Not Like Us.” @duolingo learn A minor in our music course #duolingo #duolingomusic #superbowl #fyp ♬ Download Duolingo Music - Duolingo GoDaddy The website company followed up its Super Bowl spot with a series of product videos, also starring Walton Goggins, which dig more specifically into how the Airo AI software helps him with his Walton Goggins Goggle Glasses small business. See more spots here and here. Jordan Brand Nike’s “Bein’ Green” spot saluting the Eagles wasn’t the only congrats ad unveiled on Sunday night. Jordan Brand ran this excellent tribute to Jalen Hurts from Wieden+Kennedy, rattling off all the doubts people have had about the Philadelphia quarterback—to the strains of “Love T.K.O.” by Philly legend Teddy Pendergrass. Riyadh Season BigTime Creative Shop has released its latest cinematic boxing promo, this time promoting the upcoming Riyadh Season rematch between Artur Beterbiev and Dmitry Bivol. The spot features a cameo by Michael Buffer, the famous ring announcer. Spanx The shapewear brand unveiled a cheeky “For Your Consideration” outdoor campaign for Oscar season in Los Angeles, declaring itself to be “The Most Worn Designer on the Red Carpet for 25 Years.” Spanx collaborated with Milkmoney on billboards in five locations. Value City Furniture Regretful homeowners and renters sing their woes about the furniture they bought in a remake of Cher’s classic “If I Could Turn Back Time” for Value City Furniture, just in time for Presidents’ Day sales. The campaign is the brand’s first effort with new creative agency of record Colle McVoy. Yuzu For Valentine’s Day, the AAPI dating app launched a campaign titled #SelfCareWithYuzu, encouraging Gen Z to prioritize their well-being—whether solo, with friends or with a partner. Yuzu is covering the cost of Gen Z’s self-care rituals with an in-app challenge and in also partnering with Isshiki Matcha on a limited-edition Yuzu Strawberry Matcha, available all month at Isshiki’s New York location. See all our daily creativity roundups here. Super Bowl ad review The best and worst commercials from the Big Game Click here

10 creative campaigns to know about today

Featured Stories