Among today’s creative highlights, VML enlisted AI to help a Bic pen transcribe Shakespeare; Michelob Ultra crashes courtside seats in NBA ads; and Kia Norway wonders if you really want to buy a Tesla from Elon Musk.

Bic

In Brazil, the pen maker is celebrating the 75th anniversary of the Bic Cristal by transcribing all of Shakespeare’s “Romeo and Juliet” with a single pen—and using AI to mimic Shakespeare’s own handwriting. The campaign is from VML.

Clash Royale

The Supercell video game partnered with Michael Bolton on a Valentine’s Day appeal to lapsed players, featuring a new version of “How Am I Supposed to Live Without You.” 

Chispa

For Valentine’s Day, the dating and friendship app for the Latino community hosted its first Off-Broadway production for one night only, Feb. 11, reimagining Shakespeare’s classic love stories—Romeo & Juliet, Twelfth Night and Hamlet—through a Latin lens. The campaign was created with creative agency BeautifulBeast.

Harry’s

Since not everyone can be with their loved ones on Valentine’s Day, the men’s grooming brand teamed up with GoPuff to create a limited-edition torso-and-arm-shaped pillow for cuddling, complete with a button-down shirt that smells like Harry’s body wash scents, Fig and Stone. The “Scent-imental Snuggler” is available for purchase with flowers and a box of chocolates on Gopuff in Philadelphia and Boston. 

Kia Norway

The automaker plays off the controversies around Telsa CEO Elon Musk in a cheeky campaign suggesting you buy a different electric vehicle, like the Kia EV3, instead. Agency Per Høj created the work, which includes social media posts, digital boards and free stickers.

Michelob Ultra

The beer brand debuted a campaign showing NBA players falling into courtside seats. The headline reads “Win courtside tickets” with playful copy lines such as “Dance lessons not included.” The work support Mich Ultra’s efforts to get more fans to NBA games through the Superior Access platform, where they can enter to win courtside tickets, view reactions and more.

Opendoor

The real estate company is bringing some Valentine’s Day love to homeowners who recently delisted their homes after failing to sell them. Working with agency L&C, Opendoor introduces The Offer Bear, a teddy bear that will make real cash offers on a subset of recently delisted homes. 

Perky

The San Antonio-based clinic specializes in hyper-realistic 3D nipple tattoos for breast cancer survivors who have undergone reconstruction surgery. But the clinic has faced challenges in promoting its services, due to censorship policies on social media platforms that flag nipple tattoos. A campaign from Droga5 featured an event where volunteers received free 3D areola tattoos on any part of their body—since the tattoos tend not to be censored when they are not located on a woman’s breast.

Stella Artois

This Valentine’s Day, the Belgian beer brand created a limited run of handcrafted chocolate chalices, crafted by Gustavo Luz Sousa, founder of 132 Studio, each with distinct flavors. A box contains six chocolates in three flavors, including one infused with a Stella Artois reduction.

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