10 creative campaigns to know about today

Among today’s creative highlights, New Zealand shouts about herpes from the rooftops; Google Pixel gets Formula 1 drivers to try Gemini; and Tide visits tailgate parties to try different culinary traditions. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here BetMGM: Chris Rock is back and bringing Las Vegas to the U.K. in the latest iteration of the sports betting platform’s “It’s Showtime!” campaign. Independent agency Recipe created the spots. Bijan Mustardson: Football star Bijan Robinson’s mustard brand unveiled a campaign from Callen ahead of the big college matchup between Texas and Georgia. “Save the Dawgs,” created with the Texas-based adoption facility Austin Bulldog Rescue, urges people to adopt bulldogs (Georgia’s mascot) even though they’re not great at football. View this post on Instagram A post shared by Bijan Mustardson (@bijanmustardson) Burberry: Seven celebs—Olivia Colman, Barry Keoghan, Zhang Jingyi, Cara Delevingne, Cole Palmer, Eberechi Eze and Little Simz—roam the British outdoors in Burberry’s quirky autumn campaign from agency Frosty and Smuggler directors rubberband. CIBC: The Canadian bank features NHL stars Connor McDavid and Connor Bedard in its new campaign from Courage, where the players are seen indulging in their passions beyond hockey—cooking and making furniture. The message is that every ambition, on the ice or beyond, is worthy of pursuit. Related news: How the NHL is marketing its young stars Getty: BBDO LA and director Andreas Nilsson created an amusing short film, “The Tale of Mr. Tight Ass,” to promote Getty’s PST ART event. The film is about a man who can’t loosen up and unclench his butt cheeks—until he discovers the healing power of art. Girl Security: The nonprofit combating inequalities in national security policies launched a social media campaign highlighting real women who feel the need to carry weapons to stay safe due to a lack of security in their daily lives. The campaign is timed to the recent 30th anniversary of the Violence Against Women Act and International Day of the Girl. “What We Carry” aims to spark a national conversation around ways in which violence against women is normalized. Google Pixel: Ahead of Sunday’s United States Grand Prix in Austin, Texas, Google Pixel teamed up with Formula 1 drivers Lando Norris and Oscar Piastri at McLaren headquarters for a three-episode social series that playfully demonstrates how Gemini can be a helpful assistant in any workplace, even one with world-class athletes. New Zealand Herpes Foundation: This provocative campaign says the stigma around herpes is often more damaging than the virus itself. Comic ads point to thebestplaceintheworldtohaveherpes.com, which includes an amusing five-part “Herpes Destigmatization Course.” Contibuting agencies on the campaign include Motion Sickness, Finch, ED.l, DigPR and TRA. Tequila Don Gato: Danny McBride is the 1,000th celeb to launch his own tequila, give or take. At least he’s adding some fun advertising to the mix. This series of spots—directed by David Gordon Green and co-starring Steve Little—brings McBride’s trademark stupid humor to the origin story of the tequila’s namesake. Fans of “Eastbound & Down” and “The Righteous Gemstones” will enjoy every silly moment of this campaign. Tide: Tide partnered with fomer NFL players Mark Ingram, Jamaal Charles and Spice Adams to pull up to tailgate parties across the country—in cities including Buffalo, Kansas City and New Orleans—and partake in all their messy regional culinary traditions, then clean their clothes later with Tide, of course. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

10 creative campaigns to know about today

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