14 creative campaigns to know about today

Among today’s creative highlights, BMW tells a sweet holiday story about a boy and his grandma; Coca-Cola brings its AI-driven holiday campaign to Piccadilly Lights in London; and Twix is on the hunt for a second person to follow on TikTok. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Amnesty International For Human Rights Day today, agency Cossette created the 24th edition of Amnesty’s “Write for Rights” campaign, encouraging people to write letters of hope and solidarity to individuals whose fundamental rights have been violated. Ads running across print, out-of-home, radio and online until mid-January underscore how a single letter can change a life. BMW A boy searches for the perfect gift for his grandmother, landing on just the accessory needed to be closer to her in this lighthearted holiday spot from Jung von Matt Hamburg featuring the classic BMW 1500. Canva A magician and her rabbit make a career comeback—with Canva’s help—in this cute holiday short, made in-house. Coca-Cola The soda giant brings its AI-driven holiday campaign outdoors with an interactive 3D animation as part of its Piccadilly Lights residency in London. Using Ocean Outdoor’s immersive DeepScreen technology, the campaign invites consumers to create their own Christmas snow globes based on the holiday memories they share with Santa Claus via AI. Accenture was the creative agency partner. Duolingo x Netflix The language learning company is tying into the season 2 premiere of “Squid Game” with a campaign starring Duo the Owl as a Pink Guard—encouraging people to “learn Korean or else.” Ladder Strength training app Ladder called out the uncanny similarities between its app (launched in 2020) and the new Peloton Strength+ app (which launched last week) in a series of ads posted online. Welcome to the arena, @onepeloton. We're flattered. pic.twitter.com/IQC2TlHOVd— Ladder (@joinladder) December 4, 2024 LifeBridge Health StrawberryFrog’s new campaign for the Maryland-based health system features an original song and music video by Logic calling attention to gun trafficking along the Iron Pipeline. Sea-Watch To raise awareness of the risks refugees face at sea, Mother Berlin placed 250 signs in front of Berlin’s Brandenburg Gate over the weekend. Messages such as “Danger: Drowning in progress,” “Beware of political failure” and “Attention: No one is paying any” appeared on signs with pictograms aimed at encouraging visitors to question their own apathy toward refugees. Stanley The drinkware brand kicked off a multi-year partnership with Lionel Messi beginning with a limited-edition Messi x Stanley collection. View this post on Instagram A post shared by Stanley 1913 (@stanley_brand) Sundae School Cannabis and fashion brand Sundae School partnered with adult film star Chloe Surreal to launch a fleece pajama collection and gift box of cannabis-infused snacks for the holidays. Swedish Fish Santa takes rather than gives, enticed by Swedish Fish, in this humorous holiday spot for the candy brand. Twix The chocolate bar follows just one person on TikTik, Momma Cusses, which the brand says was just an accident. Now it’s launched a campaign to find its second follow. A video asks fans to explain why they deserve the spot and what clout they can bring to make the Twix TikTok twice as nice. The campaign was done in-house. @twix 🚨 TWIX is on the hunt for its SECOND follow!🚨 We believe two is always better than one. That’s why we’re launching a global search to find our second official follow! Tell us why YOU should be the one we follow next! ♬ original sound - TWIX WestJet For this year’s Christmas campaign by Rethink, the airline’s Blue Santa asked kids to share gift ideas for their parents and grown-ups while waiting at their boarding gate in Toronto. Then the carrier surprised more than 100 guests with a baggage carousel full of gifts upon their arrival in Calgary. World The anonymous online identity network launched its own spin on end-of-year music campaigns such as Spotify “Wrapped” to remind users of how much data they share with companies. Created by adam&eveBerlin, the “Unwrapped” campaign humorously riffs on annual roundups to let people know that with World ID (which stores no personal data), they can prove they are human while staying anonymous online. See all our daily creativity roundups here. Tracking the latest Omnicom-IPG merger news and analysis Read Ad Age’s Best of 2024 stories here

14 creative campaigns to know about today

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