Among today’s creative highlights, FKA twigs brings her incredible physicality to another On sportswear campaign; Kia recruits TikTok creators for a unique car configurator experience; and GoDaddy unveils its first 2025 Super Bowl teaser.

BBH USA

The agency is launching an initiative called BBHappiness Days, which gives employees a limited number of additional days off based on data identifying the “unhappiest” days of the year. (Peak times for unhappiness, as judged by YouGov’s happiness tracker, include early March, mid-April and late August.) Days selected during these periods will become paid agency-wide holidays, encouraging BBH USA’s team to recharge, spend time with loved ones, or do whatever makes them happy. The goal is to help foster a culture where well-being and creativity thrive.

Bobbie

The infant formula company launched a campaign featuring pop star Meghan Trainor getting vulnerable about her motherhood journey. “Ask for Help,” which was created in-house, sheds light on the critical challenges new parents face postpartum and the importance of mental health support during the fourth trimester.

EY

Ogilvy U.K. launched “Transformations,” a global spot that uses CGI and special effects to demonstrate the scale of EY’s capabilities in helping businesses shape the future amid rapid geopolitical, technological and environmental change. 

German Doner Kebab

The U.K.-based fast-casual restaurant chain makes an absurdist splash in the U.S. with zany spots from Quality Meats.

GoDaddy

The internet domain registry company is returning to the Super Bowl after eight years away, and on Thursday released this teaser for the big game ad. The 30-second spot, slated to run in the fourth quarter, will promote Airo, an AI tool GoDaddy launched in late 2023.

Kia

The automaker launched the Kia TikTok Creator Car Configurator, a first-of-its-kind TikTok activation where the brand collaborated with eight popular creators on the platform to produce engaging videos covering the most popular trim levels and options for the Kia K4 compact sedan.

Mug Root Beer

“Got that dawg in you”—the popular internet expression referring to one’s internal drive—can now be measured scientifically. Mug, the PepsiCo brand whose mascot is a dog named Dog, is making DNA kits available for fans to see how their DNA measures up with their favorite pooch. As part of the launch, the brand and agency VaynerMedia created a mock genealogy show, “Genes with Gene,” in which one fan discovers his dog pack—i.e., others who share his enthusiasm for Mug.

On

The Swiss sportswear brand continues its creative partnership with FKA twigs, unveiling “The Body Is Art, Part II” for its spring/summer 2025 training collection. Set in an industrial warehouse in London, the spot and accompanying stills highlight sculptural movement through intense, fluid choreography, exploring movement as both an art form and a means of self-expression. The campaign follows “The Body Is Art,” introduced in fall/winter 2024, which included a live performance by twigs at London Fashion Week.

T-Mobile

The carrier’s iPhone 16 campaign with Snoop Dogg and Patrick Mahomes continues, but with a special guest. A new 15-second spot has Brian Klugman, head of creative at Panay Films, which makes the ads, making a cameo—as the announcer joining Snoop.

Rhone

The athletic apparel brand’s latest campaign is all about new beginnings and encouraging people to take the first step toward their goals in the new year. The in-house campaign launched with a brand film featuring a narrator discussing the resilience and commitment it takes to meet goals. 

Voyageurs

To celebrate the French national passenger rail service’s more than 5 million daily passengers, SNCF Voyageurs and agency Rosa Paris tapped designers, illustrators and artists to create 25 different logos for the brand. Each logo celebrates a different kind of traveler, from the dreamer to the nostalgic to the data enthusiast.

Contributing: Jon Springer

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