10 creative campaigns to know about today

Among today’s creative highlights, Kristen Schaal brings a squirrelly energy to DirecTV’s pigeons campaign; McDonald’s celebrates the 50th anniversary of the Egg McMuffin; and Powerade takes stock of the long road to March Madness. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Angry Orchard The hard cider brand leans into the atmosphere of anger across the culture with two spots featuring furious people who are calmed by the product. The brand worked with indie agency Kirby, Dryer & Sullivan on the creative. Brawny Rachael Kirkconnell, the newly single winner of season 25 of “The Bachelor,” posted a video in partnership with Brawny full of sly nods to her recent breakup. Weber Shandwick created the campaign. View this post on Instagram A post shared by Rachael Kirkconnell (@rachaelkirkconnell) DampRid The W.M. Barr moisture absorber product launched a national campaign from Laughlin Constable themed “Get Rid of the Daaamp,” in which characters utter the word “Daaamp!” upon entering a musty-smelling home. The campaign will run nationwide via a geographic, weather-related strategic buy as dampness peaks. The campaign debuts in the Southeast and will span across the U.S. by May. DirecTV Turns out Kristen Schaal isn’t a horse—she’s a squirrel. The actress has joined DirecTV’s “For the Birds” campaign, playing “Tammy,” a fast-talking squirrel who engages with the two cranky pigeons, played by Henry Winkler (Frank) and Steve Buscemi (Bobby). Created by TBWA\Chiat\Day LA, the campaign includes :30s and :15s across linear, OLV and social, with further assets across digital display, high-impact DOOH and audio. Everyone Hates Elon The activist group, which opposes the Tesla owner’s perceived far-right views, put up parody ads in London referring to Tesla as a “Swasticar.” Sales of new Teslas dropped by almost half in Europe last month, which some have blamed on Musk’s vocal support of Germany’s far-right AfD party. The guerrilla stunt follows a Kia Norway campaign earlier this month suggesting Tesla owners try a different EV—with bumper stickers that read, “I bought this after Elon went crazy.” View this post on Instagram A post shared by Everyone Hates Elon (@everyonehateselon_) LinkedIn A tongue-in-cheek social campaign for the professional networking platform depicts young workers wrestling with inner monologues of their career dilemmas, personified by their own feet. The humorous campaign, running in the U.K., targets Gen Z and promotes LinkedIn job collections as the solution to career woes. The campaign was created by VCCP. McDonald’s The chain is celebrating the 50th anniversary of the Egg McMuffin with an ad from Wieden+Kennedy showing a man running in slo-mo down a busy city street, rushing to get to McDonald’s before they stop serving breakfast. Notably, the voiceover is actor Luis Guzmán, rather than “Succession” actor Brian Cox, who has been the voice of McDonald’s ads since 2020. Customers can get an Egg McMuffin or Sausage McMuffin for $1 through the McDonald’s app on March 2. For the month of March, consumers can get a buy-one-get-one Sausage McMuffin when they place a delivery order through the app. Patrón Tequila Agave, water and yeast is all there is to Patrón Tequila, but competitors may have a different makeup, including yucky-sounding additives like glycerin, wood extract or caramel coloring. Patrón is getting that message out through billboards, truck wraps, wild postings and transit takeovers carrying messages such as, “Agave. Water. Time. Less really is more” and “No sweeteners, no extracts, no secrets.” MullenLowe Los Angeles is behind the campaign. Powerade The sports drink looks ahead to March Madness with “It Takes More To Get This Far,” a spot from Ogilvy centered on a basketball player who overcomes grueling workouts, setbacks and sacrifices to cut down the nets in March. The ad was created by WPP OpenX, led by Ogilvy New York and director Jackson Tisi. Surfrider Foundation Inspired by Donald Trump’s naming of the Gulf of Mexico as the Gulf of America, the ocean conservation group is renaming European aquatic sites, giving them ecologically focused names on Google My Maps—such as Free From Harmful UV Filters Beach, Free Nurdles Beach and Bye Bye Chemicals Flow. The “Make the Ocean Great Again” campaign was created by agency Becoming. Contributing: Erika Wheless and Jon Springer See all our daily creativity roundups here. Super Bowl ad review The best and worst commercials from the Big Game Click here

10 creative campaigns to know about today

Featured Stories