9 creative campaigns to know about today

Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights sun-faded signs for its 100th birthday; and the U.K.’s Institute of Practitioners in Advertising recreates a classic Johnnie Walker film to call for the industry to focus on creativity again. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Chase A short film from the bank and Droga5 captures the milestones that make up a lifetime in vignettes scored by an original song titled “Next Thing You Know” performed by country music singer Jordan Davis. Watch the heartwarming spot. Cheez-It After becoming the first official snack of the Indiana Fever, Cheez-It continues its foray into basketball with two spots starring Jimmy Butler of the Golden State Warriors. Butler is seen sharing his playbook with the brand’s character, Cheez, schooling him on basketball culture, courtside swagger and gameday fashion. The spots are from Fallon and Contender and directors the Turner Brothers of Invisible Collective. Corona The brewer turns 100 this year and is celebrating with a campaign called “Certified by the Sun,” demonstrating the brand’s inseparable relationship with the sun. Ads from Gut show Corona signs worn, discolored or nearly faded from constant sun exposure. The print campaign visits different corners of Mexico to start and will continue to other countries soon. Huggies The diaper brand has launched a limited-edition product called The Poop Poncho to protect non-Huggies consumers from flying poop. (Baby poop can travel at up to seven feet per second, per Huggies research.) Huggies Little Snugglers have added protection to prevent such blowouts. The product drops today; an accompanying spot launched April 3. Agency Leo Chicago handled the creative. Institute of Practitioners in Advertising The U.K. advertising trade association recreates Johnnie Walker’s classic “The Man Who Walked Around the World” film as a manifesto about the current state of the industry in the video below—created, as the original was, by agency BBH and director Jamie Rafn. The film features Karen Martin, CEO of BBH London and the IPA’s new president, issuing a call to put creativity back at the core of the business. It features cameos with industry creative leaders including Sir John Hegarty, Nick Gill, Shelley Smoler, Rick Brim, Felipe Serradourada Guimaraes, Lynsey Atkin, Ana Balarin, Hermeti Balarin, Nils Leonard, Selma Ahmed, Genevieve Gransden, Jules Chalkley, Ant Nelson, Mark Elwood, Noel Bunting and Alex Grieve. Neutrogena Following some teasers over the weekend, the skincare brand unveiled a campaign for its Ultra Sheer Sunscreen, which is all but invisible, starring John Cena—whose famous catchphrase is “You can’t see me.” A spot from BBDO New York shows Cena showing up on set to shoot the campaign—but no one can see him. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan. Pacifico The Constellation Brands brewer tells its origin story in its first campaign from Day One Agency. PETA UK The organization focuses on the digestive advantages of an animal-free diet in a spot with animated poops singing about how going vegan is “good shit.” Creative agency Samy Alliance made the spot with production company Flamboyant Paradise. Rona A literal half-ass—i.e., half a donkey—stars in Courage’s new spot for the Canadian home improvement chain. It’s a tongue-in-cheek reminder that Rona doesn’t do things half-ass, that quality work demands the correct tools and a commitment to excellence. The spot was directed by Guy Shelmerdine, with House of Parliament doing the VFX. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

9 creative campaigns to know about today

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