14 creative campaigns to know about today

Among today’s creative highlights, we have more holiday spots—for Sam’s Club, Target and Ugg—as well as an Instagram campaign about teen gambling and a gravity-defying brand platform for Amsterdam’s Rijksmuseum. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Clash of Clans: The theft of a prized in-game possession—the Hammer—leads to a true-crime podcast investigation in this clever gaming campaign from David New York for the Supercell mobile game. Deutsche Telekom: Slovakian agency MUW Saatchi & Saatchi and director Alex Feil created this fairy-tale holiday ad, in which girls living in adjoining snow globes try to bridge the gap between them. Embarc: The California cannabis retailer launched a campaign positioning cannabis as a de-stressor on Election Day and poking fun at the vilification of marijuana. Also, check out some other brands that are trying to soothe your anxiety today. Experience Abu Dhabi: Hollywood actors Elsa Pataky and Chris Hemsworth—who happen to be married—star in a flashy new tourism film for the United Arab Emirates capital. The two-minute film shows the couple on set, dreaming of getting away for the perfect vacation. The creative agency was Serviceplan, and the director was Justin McMillan. Kay Jewelers: The jewelry chain got some great placement in Mariah Carey’s traditional holiday season kickoff video set to her song “All I Want for Christmas Is You.” Gillian Follett has that story and other creator and influencer trends of the moment. Mercedes-Benz: The automaker continues last year’s elegant approach to holiday advertising with a black-and-white spot urging human connectivity. Rijksmuseum: The Amsterdam museum launched a new brand platform, “Rijksmuseum Moves You,” through creative agency ACE. It debuts with a campaign film narrated by Stephen Fry. Sam’s Club: Associates from the warehouse grocery chain respond to wishes of holiday shoppers with a festive rendition of their “Join the Club” slogan, set to the tune of “Deck the Halls.” Arnold Worldwide created the spots. Sculpture by the Sea: Ogilvy Sydney led a visually arresting PSA campaign on a local beach where a melanoma sculpture grew steadily over a period of weeks to raise awareness of sun safety. Seed: The probiotic brand created a sustainable defecation postural modification device (better known as a Squatty Potty, though this is not a partnership with that particular brand). The limited-edition stool, available Nov. 19, is made with Bloom, an algae-based sustainable material. Those interested in picking one up must complete Seed’s “Learn-to-Earn” series where participants test their gut health knowledge. Target: The retailer’s 2024 holiday spots are set to British singer Griff’s reimagining of the song “Pure Imagination.” In the first spot, a boy visiting Target with his mother is transported to a fantastical wonderland after an encounter with Bullseye, the brand’s dog mascot. Creative agency Mythology in New York was behind the spot. Toss: Korea’s no.1 financial app worked with agency Cheil Worldwide and the Korean National Police Agency for a PSA campaign about teen gambling. The campaign created a fictional character, a 16-year-old high school student, and ran his Instagram feed daily for 38 days to help people understand how teenagers can get into gambling. Ugg: AKQA and production company Agüita produced a new campaign for Ugg highlighting the brand’s winter offerings in cinematic films (directed by Erynn Lamont) and photographs. X: The social media platform formerly known as Twitter tops the latest Ad Age-Harris Poll Gen Z brand tracker ranking brands that made progress in gaining attention from Gen Z in the third quarter. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

14 creative campaigns to know about today

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