Among today’s creative highlights, Coca-Cola Middle East builds a campaign around the soda cup emoji; Jason Kelce sings a unique Christmas carol for Garage Beer; and Johnnie Walker reimagines its 2009 Robert Carlyle film as a female empowerment manifesto.

Coca-Cola Middle East

A Coke campaign in Saudi Arabia aims to take ownership of the generic soda cup emoji (🥤). Visitors to a microsite can pair the emoji with other food emojis to create meals, which unlock vouchers including a limited-edition real-life “Emoji Coke” cup—a white cup with a red stripe and red straw. VML worked with WPP’s Open X and Studio X on the campaign.

Excurcio

Immersive expedition agency Excurcio created a virtual reality recreation of the first Impressionist art exhibition featuring artists who gave birth to the movement including Monet, Renoir, Morisot, Cézanne, Pissarro and Degas. See the trailer below.

Garage Beer

Jason Kelce leads a group of carollers in a rendition of “The First Noel,” except the only lyrics are “O Beer,” in this amusing spot for Garage Beer. Travis Kelce makes a belated cameo at the end.

Havila Voyages

With noise pollution being the second-largest environmental health issue after air pollution, Norwegian coastal cruise line Havila Voyages launched a “Noise Forecast,” using sound measurement stations installed along Norway’s coastline. The campaign from Trigger Oslo included a TV noise forecast featuring a real Norwegian weather forecaster, Elin Tvedt. The goal is to inspire people worldwide to reconnect with silence and nature through innovative, sustainable travel experiences—such as Havila’s quiet, battery-powered ships.

Hinge

Corinna Falusi’s new agency, Birthday, and director India Sleem created seven new spots for the dating site, focusing on real couples who met on Hinge rather than fairy-tale stories of romance.

Iberia Airlines

What would you do if an airline offered you a free trip to your dream destination if you swapped your flight home for Christmas? Would you take it or choose to go home instead? Iberia Airlines put that scenario to the test by presenting four passengers flying home for Christmas with alternative flights to their dream destination at no extra cost. Some hadn’t seen their family in years. A short film from McCann Worldgroup Spain reveals what they decided to do.

Johnnie Walker

In Brazil, AlmapBBDO created a new spot that’s an homage to Johnnie Walker and BBH’s famous 2009 film with Robert Carlyle walking through the Scottish Highlands. This time, it’s Brazilian actress Alice Braga talking about women’s resilience and strength—qualities that are constantly questioned.

Meta Quest

Fitness queen Jane Fonda returns in an homage to her ’80s workout videos to promote the Supernatural cardio program on the Meta Quest VR device. Mythology created the campaign.

Netflix ‘Squid Game’

Season 2 of Netflix’s most popular series ever arrives Dec. 26, and brands have lined up to be marketing partners. Here’s a rundown of some of the fun collabs.

Poise

The Kimberly-Clark brand enlisted Katherine Heigl for a pair of comic spots to destigmatize bladder leaks for women who’ve gone through perimenopause, menopause and even childbirth. In the spot below, Heigl and a friend explain “giggle dribble” to the friend’s son. In a second spot, Heigl transitions from a whisper to candidly addressing bladder leaks in a crowded room.

Toyota

A fictional government agency, the Department of Recreation, Activities, Visits and Stuff—D-RAVS, for short—humorously monitors people’s outlandish outdoor pursuits in this Toyota New Zealand campaign, showing how Kiwis “recreate” with the help of a trusty RAV4. The spots come from Saatchi & Saatchi New Zealand. 

See all our daily creativity roundups here.