13 creative campaigns to know about today

Among today’s creative highlights, the Super Bowl teasers keep on coming (for Coors Light and Michelob Ultra); Porsche races a skier down a mountain; Nike honors Kobe Bryant for the Year of the Snake (aka, the Year of the Mamba); and Slather sunscreen in Australia captures the true evils of the sun. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here American Family Insurance x Marvel The insurance company’s new ad features Anthony Mackie, title star of “Captain America: Brave New World,” in a cute story about how AFI “shields” people much as Captain America does. The spot was created by agency Elite Media and directed by Anthony Leonardi III of Eleanor. Banco do Brasil Working with agency WMcCann, the bank unveiled an AI project called “The Lost Faces,” in which director and visual artist Ilka Cyana worked with researchers to “restore” the faces of three iconic Black women from Brazil’s past—whose faces were lost to history. Coors Light The Coors Light Face Roller is a holster that fits a frosty can of Coors Light designed to apply “chill” all over the face of its user. The item, available at the Coors Light website starting Jan. 27, plays to the popularity of the face-rolling beauty trend while nodding to Coors Light’s “Case of the Mondays” Super Bowl theme. Kiehl’s The personal care brand wrote headlines in pubic hair for a new round of ads, after saying previous executions for its intimate care line—with models showing pubic hair—were “censored” from store windows. Read more about the campaign here. Kleenex Jack Neff speaks with John Starkey, president of North America Family Care at Kimberly-Clark, on our Marketer’s Brief podcast. Starkey talks about Kleenex—in particular, the strategy behind modernizing a 100-year-old brand without straying from its roots. Metrolinx The passing scenery manages to get kids off their devices in a well-crafted spot by Ogilvy Canada promoting the “Kids Ride Free” program on GO Transit—part of Metrolinx, the regional public transit service for the Greater Toronto and Hamilton Area. Michelob Ultra The first teaser for Michelob Ultra’s forthcoming Super Bowl ad is set at a tension-filled pickleball complex, where Olympic gold medalist shot put and discus thrower Ryan Crouser and WNBA champion Sabrina Ionescu prepare to play, and retired NFL star Randy Moss looks on. “Come to play or be played,” the ad reads, before cutting courtside, where actors Willem Dafoe and Catherine O’Hara share a toast, all smiles. The spot reflects the Anheuser-Busch InBev brand’s new “Play for an Ultra” platform. Nike The sports marketer welcomes Lunar New Year, ushering in the Year of the Snake—or, as Nike says, the Year of the Mamba—with a tribute to the late Kobe Bryant. Wieden+Kennedy made the spot with Partizan director Floyd Russ. Panda Express The American Chinese restaurant chain spreads the joy of Lunar New Year to U.S. viewers with a humorous, heartwarming spot from Opinionated featuring a man trying to impress his girlfriend’s family upon meeting them for the first time at a Lunar New Year dinner. Read more about the campaign here. Philips Norelco The men’s grooming brand launched an integration with the Apple TV+ show “Severance,” which just returned for season 2. Tramell Tillman, who plays Milchick, voices a spot welcoming Lumon employees back to the office and reiterating the essential need that they look their best. It will run in paid digital through March 31. A landing page also maps each character’s grooming needs. “Severance” star Adam Scott has been a Philips Norelco endorser since early 2024. Porsche The all-new Porsche Macan Electric races a skier down a snow-covered mountain in a striking new spot from Cramer-Krasselt. Slather The sun makes a visit to a gamer’s house—and turns out to be much more of an a-hole than you’d expect—in this absurdist spot for Slather sunscreen. The spot is from agency SickDogWolfMan and directors Will & Sej of Haven’t You Done Well. Velveeta The Kraft Heinz brand launched Vel2Go, offering single-serve, limited-edition packets of Velveeta for use on the go—on foods like drive-through fries and stadium hot dogs. Agency Johannes Leonardo helped develop the new product, which follows the brand’s launch of ready-to-eat queso last year. Contributing: Jon Springer See all our daily creativity roundups here. Super Bowl commercials Tracking the latest brand and agency plans Click here

13 creative campaigns to know about today

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