13 creative campaigns to know about today

Among today’s creative highlights, Dunkin’ launches a product and advertising collab with “Espresso” singer Sabrina Carpenter; Yahoo sells a retro Yodel Button; and Heineken 0.0 kicks off Dry January with a series of global spots. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here ABC Fine Wine & Spirits The Florida alcohol retail chain has some fun with Dry January in a spot from agency Bacon & Eggs—showing viewers all the alcohol they shouldn’t be consuming for the next month. Audible The audio company and agency Fold7 unveiled the latest work in the “There's More to Imagine When You Listen” campaign, which launched in June. A new spot promotes Audible’s slate of wellness content. Dunkin’ The breakfast and coffee chain teamed up with Sabrina Carpenter, the pop star behind the hit song “Espresso,” for a limited-time beverage, Sabrina’s Brown Sugar Shakin’ Espresso. A spot by Artists Equity and director Dave Meyers shows Carpenter and friends enthusiastically “shakin’ that ess.” Freshpet Steve Schirripa of “The Sopranos” and other actors from mafia movies and shows star in a new Terri & Sandy spot in which a wiseguy makes a fatal error by questioning the fresh dog food brand. Heineken 0.0 The non-alcoholic beer launched a campaign timed to Dry January themed “0.0 Reasons Needed,” emphasizing that if someone goes dry, it doesn’t matter why—it’s their choice. Ads poke fun at stereotypes associated with choosing not to drink alcohol, such as assuming someone must be the designated driver or they’re on a health kick. The ads, from LePub and director Hanna Maria Hendrich, will air globally. Pop-Tarts In case you missed the Pop-Tarts Bowl on Dec. 28, the Iowa State Cyclones won the game—and promptly selected the Cinnamon Roll Pop-Tart mascot to get toasted and eaten in the post-game ceremony. Weber Shandwick orchestrated the segment, which was a sequel to a similar viral stunt the previous year. Prudential Babies born in 2025 represent the beginning of Generation Beta (according to demographer Mark McCrindle, who coined the term Gen Alpha), and Prudential is welcoming them with “The Beta Baby Bonus.” It’s offering $150 to every baby born in the U.S. on Jan. 1, 2025—which could potentially grow to $100,000 when they retire. The work is from McCann New York. ‘Rick and Morty’ Fans of the animated series got an unexpected gift this holiday when Adult Swim uploaded a compilation of every bizarre commercial from the show’s “Interdimensional Cable” episodes—including classics such as Strawberry Smiggles and Lil’ Bits. Rocket Mortgage Goats are a metaphor for debt in Rocket’s new spot, made in-house, which takes a humorous look at why homeowners may want to use the equity in their home to pay off their high-interest debt. Also read: Rocket Cos. will return to the Super Bowl in 2025 RXBar The Kellanova protein bar unveiled ads from Tombras that call B.S. on what it deems “toxic” New Year’s messaging about unrealistic self-improvement goals. The approach of the OOH ads fits into RXBar’s existing “No B.S.” promise referring to its simple ingredients. Silk The plant-based milk brand enlisted TikTok musician Carter Vail for new spots in its “Feelin’ Planty Good” campaign. Dugan Gundelfinger directed a series of ads through Havas New York. Toyota In September, a TikTok user pointed out that Green Bay Packers quarterback Jordan Love happens to play his best football during Toyotathon season, which takes place from the middle of November to early January every year. So, the automaker inked a partnership with the pro football player. Love recently posted a photo of himself wearing a Toyotathon sweater, and the automaker took an existing Toyotathon spot called “The Whole Pack” and overdubbed new audio so the characters are talking about the Love-Toyota “carspiracy.” View this post on Instagram A post shared by Jordan Love (@jordan3love) View this post on Instagram A post shared by Jordan Love (@jordan3love) Yahoo Just before Christmas, the web services company began selling buttons on its TikTok Shop which, when pressed, emit the company’s famous yodel. A series of ads pitched the button as a holiday gift. (At just $2.95 each, they sold out in a few hours.) A rep for Yahoo told Ad Age that the company expects to have more buttons for sale soon. @yahoo The Yahoo Yodel Button! Everyone’s favorite yodel at the press of a button. A gift so rare! So exquisitely exceptional! So unnaturally natural! Available now on our TikTok Shop. ♬ original sound - Yahoo Yodel Shop Read Ad Age’s Best of 2024 stories here See all our daily creativity roundups here.

13 creative campaigns to know about today

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