11 creative campaigns to know about today

Among today’s creative highlights, McDonald’s UK teams up with Stormzy for a celeb meal and ad campaign; NBC Sports begins its 2026 Winter Olympics campaign a year out; and the NHL looks at classic goals in its latest “The Next Golden Era is Now” ad. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Abbott The health technologies company unveiled a spot from VML Chicago that visualizes the judgment, shame and guilt that people with diabetes face daily. The work points to a website, “Above the Bias,” about the health impact that common misconceptions and bias about diabetes can have on people living with the condition. e.l.f. Beauty On Feb. 11, in honor of the 10th annual International Day of Women in STE(A)M, e.l.f. Beauty CMO Kory Marchisotto welcomed women astronauts past, present and future for the first time at the United Nations, hosted by Rise, the Secretary-General’s Spotlight Initiative, and the Permanent Mission of the Republic of Poland. The event began with remarks from astronaut and activist Amanda Nguyen, whose story was highlighted by e.l.f. as part of its Show Yours(e.l.f) initiative last month. Other featured speakers included Marchisotto, Terry Crews, Bill Nye, astronaut Jeanette Epps and more. LIV Golf With the 2025 LIV Golf kicking off at Riyadh Golf Club, a new global campaign from BBDO New York, themed “Long LIV Golf,” celebrates the league’s innovations, team competition and electrifying event atmosphere. The hero film, “A Few Thoughts,” features Bryson DeChambeau (Crushers GC), Dustin Johnson (4Aces GC), Phil Mickelson (HyFlyers GC), Jon Rahm (Legion XIII) and Cameron Smith (Ripper GC)—with a cameo by celebrity jeweler Ben “Baller” Yang. McDonald’s UK The chain teams up with Stormzy for a campaign called “Order like Stormzy,” featuring the reveal and launch of his signature McDonald’s meal: Nine McNuggets, fries, Sprite, Oreo McFlurry and BBQ sauce. There’s a spot directed by Paul Hunter of Prettybird and a load of OOH, including the temporary rebranding of the McD’s location in Stormzy’s hometown of Croydon as “Big Mike’s.” The campaign is from Leo Burnett U.K. and Red Consultancy. NBC Sports The 2026 Winter Olympics in Italy are a year away—the Opening Ceremonies will take place on Feb. 6, 2026. On Wednesday, NBC Sports unveiled its logo for the Games, as well as an opera-themed ad to build anticipation. Other promotional activities include “Today” show segments live from Milan, athlete interviews on “Today,” “Access Hollywood” and “The Kelly Clarkson Show,” custom content on social media and collaborations with Team USA and the IOC, and a food truck in New York’s Washington Square Park with Italian pastries. NHL NHL players bicker over who scores the most spectacular goals in “Tricky,” the latest in the league’s “The Next Golden Era Is Now” brand campaign from Highdive. The spot features Matthew Tkachuk (Florida Panthers), David Pastrnak (Boston Bruins), Auston Matthews and William Nylander (Toronto Maple Leafs), Filip Forsberg (Nashville Predators) and Jordan Kyrou (St. Louis Blues) critiquing one another’s highlighted shots, along with a cameo from retired star Mark Messier. Putney Only 36% of Black-owned businesses have physical stores. Putney, the Black-owned agency within BarkleyOKRP, launched Brick&Mobile, an initiative that uses AR and Snap lenses to create digital storefronts for 34 online shops in Chicago throughout Black History Month. Across Cook County, Putney is placing scannable decals (QR codes and Snap lenses) on the windows of vacant storefronts to act as a portal, taking people to the store’s digital marketplace, including their website, introducing consumers to these Black-owned businesses. Rare Beauty To celebrate Black History Month, Rare Beauty is highlighting the power and importance of friendship, connection and community among Black women through a social campaign that encourages them to share how they see each other in their wholeness. The campaign, featuring video and still portraits, has an all-Black female cast and crew of Rare Beauty team members, community members and beauty creators. McKayla Chandler shot the photos; the campaign was art directed by Nia Harris. Saint-Gobain The global construction materials company invited four AI artists—Hedy Magroun, Aurélien Pakula, Stéphane Munnier and Sandramaria Schweda—to imagine the cities of 2050. Saint-Gobain then invited four of its own experts—an architect, a designer, a user experience expert and a marketing specialist—to react to the AI’s vision and compare it with their own knowledge of the sector, its innovations, trends and on-the-ground realities. See the hero video and a reaction video below. The company worked with Paris agency Heaven on the campaign. Wonderful Seedless Lemons Wonderful Agency created eight comic commercials promoting Wonderful Seedless Lemons, highlighting how annoying lemons with seeds can be. Rick LeMoine of Moxie Pictures directed the spots. Zola The wedding planning platform unveiled the latest work in its “For All the Days Along the Way campaign, created by agency Schaaf. A spot directed by filmmaker and photographer Jess Kohl profiles one couple’s long journey to marriage, and an activation at contemporary floral studio Fox Fodder Flowers in Brooklyn features six artists recreating real love stories as 3D sculptures. Contributing: Jon Springer See all our daily creativity roundups here. Super Bowl ad review The best and worst commercials from the Big Game Click here

11 creative campaigns to know about today

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