13 creative campaigns to know about today

Among today’s creative highlights, Häagen-Dazs, Reese’s and Squarespace unveil Super Bowl teasers; Eli Manning signs a Pizza Hut pizza using Hidden Valley Ranch dressing; and My/Mochi positions its mochi ice cream as the ultimate way to chill. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Ad Council Created with the Office of National Drug Control Policy (ONDCP), new PSAs highlight the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive). The work was created pro bono by StrawberryFrog. Craft Sportswear The brand published 10 print ads over 10 weeks tracking a single new runner’s progress in detail—everything from pace to heart rate to stress level—to show how the benefits of running kick in sooner than you’d think. Easypaisa Workers who install billboards in Pakistan are chronically unprotected laborers who often lack basic health insurance. Easypaisa, a digital financial platform, addresses this in an out-of-home campaign that not only promotes the company’s insurance products but sets a precedent for worker safety and care in the outdoor advertising industry. The ads—made by Impact BBDO and BBDO Pakistan—highlight the importance of insurance not just as a product but as a necessity for safeguarding the lives and livelihoods of laborers. EY Global The professional services network launched a new film as part of its “Shape the Future with Confidence” campaign that focuses on the next generation of talent, including children with a range of abilities, cultures, ethnicities and genders who will soon join the workforce. “Generations” was directed by Karen Cunningham and supported by creative agency Fink Different. Häagen-Dazs The ice cream brand released its second Super Bowl teaser Thursday morning, continuing the theme from the first of a car-chase scenario. This time, a Häagen-Dazs truck makes an appearance as well. Indie agency nice&frank developed the campaign. See both teasers below. Hay Day Following a TikTok video in which he apologized to everyone he’s ever insulted—in particular, those he’s referred to as “donkeys”—Gordon Ramsay reveals the secret to his new inner peace: the joy he’s getting from playing the mobile game “Hay Day.” The campaign was made by Uncommon Creative Studio Stockholm. Hidden Valley Ranch x Pizza Hut The brands are teaming up to promote HVR’s new Easy Squeeze bottle through a partnership with Eli Manning timed to Super Bowl season. The idea is that the bottle dispenses ranch dressing with such precision, you could use it to autograph something—which Manning does with a Pizza Hut pizza. Fans can visit HVRsignaturepizza.com for a chance to win the signed pizza. Manning explains the concept further in this video. FCB Chicago developed the campaign. International Delight x Netflix In honor of loving what’s in your mug as much as your partner, International Delight coffee creamer partnered with Netflix’s “Love Is Blind” to launch a limited-edition line of “Love is Blind” creamers and iced coffee. Meduza The international Russian- and English-language news publication was banned from Russia after the Ukraine invasion. Now, it’s unveiling its first global campaign, which includes building projections in cities such as Berlin, Paris, London and Toronto. Headlines include: “Russia banned us. Forced us into exile. Cut off our revenue. Arrested us. Poisoned us. (We must be doing something right),” “In Russia you’d be arrested for sharing this,” “This is how our news reporting looks in Russia,” and “Gas at $4.79 a gallon? Russia is closer than you think.” Berlin-based agency and production studio Lure did the work. My/Mochi The mochi ice cream brand unveiled spots from Terri & Sandy in which the product proves useful in getting stressed-out folks to cool down. The tagline is, “Joyfully chill.” Reese’s The candy brand released a couple of teasers for its Super Bowl spot, featuring a bride and an old woman on a scooter rushing up a mountainside toward a volcano spewing lava—seemingly a hint that the in-game ad will promote the Hershey Co. brand’s Chocolate Lava Big Cup. Erich & Kallman is Reese’s creative agency. Samsung The tech marketer lit up the skies of East London with a two-minute, 65-by-50-foot hologram display featuring images such as a blue whale gliding through the night sky; a burst of blooming flowers; a football star celebrating a goal; and a series of lanterns giving off a warming glow. The stunt invited the public to tune into the Samsung Unpacked event on Jan. 22, which will introduce the next evolution of Galaxy AI. Squarespace The website company announced that it will air a Super Bowl commercial this year—its 11th appearance in the game—and released a teaser with a laptop-chucking donkey rider. See all our daily creativity roundups here. Read Ad Age’s 2025 predictions stories here

13 creative campaigns to know about today

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