15 creative campaigns to know about today

Among today’s creative highlights, we have four more in-game Super Bowl spots and a couple of teasers; Javier Bardem’s humorous spot for Uber Eats U.K.; and KFC Canada roasting (actually, frying) the new Kellogg’s “OG” campaign. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Coors Light (Super Bowl spot) Slow-moving football fans on the day after the Super Bowl are personified by sloths in this amusing spot from Mischief @ No Fixed Address, which urges consumers to pick up a “case of the Mondays”—i.e., Coors Light 12-packs rebranded as “Mondays Light.” The extended spot is below; a 30-second cut will air during the game. Also check out our deep dive into the full “Case of the Mondays” campaign. Doritos (Super Bowl spot) Dylan Bradshaw and Nate Norell’s spot “Abduction” (below) was crowned the winner of Doritos’ “Crash the Super Bowl” contest and will air during the Big Game on Sunday. Erika Wheless has more about the campaign and its creators. Häagen-Dazs (Super Bowl spot) Vin Diesel and Michelle Rodriguez take a decidedly not-fast and not-furious drive down a beachfront highway in the ice cream brand’s Super Bowl spot, created by agency nice&frank. Read more about the campaign in a story from Erika Wheless. Pringles (Super Bowl spot) Adam Brody blows into a Pringles can and it summons Nick Offerman, James Harden and Andy Reid’s mustaches to shop for potato chips in the Kellanova brand’s unhinged but amusing Super Bowl spot from FCB New York. Here’s more about this campaign. DoorDash (Super Bowl teaser) In a nod to the “girl math” phenomenon, a teaser for DoorDash’s Super Bowl ad shows comedian Nate Bargatze giving deep thought to the money he saved while shopping with a DashPass subscription. The spot, which introduces a new campaign called “Give Yourself a Pass,” was developed by Superette, DoorDash’s in-house creative studio, and Wieden+Kennedy Portland. Dunkin’ (Super Bowl teaser) “Succession” actor Jeremy Strong takes his well-known method acting to absurd lengths in Dunkin’s Super Bowl teaser, co-starring Ben and Casey Affleck. The spot, which broke on the Grammy Awards, was created by Ben Affleck’s Artists Equity agency. Erika Wheless has more on the campaign. Center for Human Rights Fahad Hussayn, a leading bridal wear designer in Pakistan, created an unwearable line of thorn-studded jewelry to call attention to the 99% of Pakistani women who are denied at least one key marriage right in their Nikahnama (a marriage contract used by the global Muslim population). “The thorns work as a double entendre: the word kaanta in Urdu means both “thorn” and “a cross on paper”—a reference to the illegal practice of male members of the family crossing out clauses on the contract that allow for the woman’s rights. Pakistani agency And The Nerve created the campaign. Flipz The chocolate-covered pretzel brand teamed up with Eagles star Saquon Barkley for a spot ahead of the Philadelphia team’s appearance in Sunday’s Super Bowl. In the ad, filming at Barkley’s Philly home, the running back has a lot to say about bowls, revealing an oversized one filled with Flipz. Lippe Taylor created the spot. View this post on Instagram A post shared by Saquon Barkley (@saquon) KFC Canada Last week we covered the new Kellogg’s campaign in the U.K. starring Cornelius, the Kellogg’s rooster—and featuring close-ups of the “og” in the scripted logo. KFC Canada took note and whipped up a cheeky ad in which they’ve apparently cooked up Cornelius and tossed him in a bucket of fried chicken. The work comes from agency Courage. Lipton Hard Iced Tea The 5% ABV tea brand built a 9-foot-tall sculpture of a groundhog, timed to Groundhog Day, crafted from over 6,000 cans and has been driving it around Pennsylvania. The also made billboards with upside-down text that reveals messages as a shadow on the ground. The campaign, from Founders Agency, is meant to focus on the brand’s “knack for finding light even in the darkest days of winter.” TBWA\Chiat\Day LA To support the victims of the wildfires in Los Angeles, the agency created a fundraising campaign consisting of a unifying brand toolkit and merchandise celebrating the spirit of Los Angeles and providing tangible support to those affected. All proceeds from the “We Heart LA” campaign will go to the LA Arts Community Fire Relief Fund, which supports thousands of artists and art workers who have been impacted by the fires. The kit includes assets to create OOH, social and Linkedin headers with the message “[BRAND/PERSON] Hearts LA” as well as “We Heart LA” merch such as T-shirts, hats and tote bags. Tesco The U.K. supermarket chain launched a new campaign from BBH, “Itʼs Not A Little Thing. Itʼs Everything,” focused on the significance of food to our daily lives. The new platform replaces “Food Love Stories,” which ran for seven years. Tiffany & Co. The jeweler is celebrating Valentine’s Day with a “Language of Love” campaign featuring poems and literary works by acclaimed poets and writers including Plato, Ella Wheeler Wilcox and Diane Ackerman. Images with quotes by the writers will run on social, while billboards of the brand’s new Valentine’s Day collection will run across New York City. The campaign was created in-house. Uber Eats The brand’s amusing new U.K. spot stars Javier Bardem as a movie villain—the kind of part he knows well—who decides he’s “evil’d enough” and just wants some downtime. Mother created the film, with David Shane directing. The spot launches a new brand platform, “When You’ve Done Enough, Uber Eats,” celebrating moment of relaxation provided by Uber Eats. More films will show iconic figures entertainingly embracing their downtime. Verizon Paul Marcarelli—the carrier’s longtime “Can you hear me now?” Test Man character—returned to the brand after more than a decade away in a spot with Buzz Aldrin that aired during Sunday’s Grammy Awards broadcast. Gut created the spot, with Calmatic directing. Contributing: Jon Springer See all our daily creativity roundups here. Super Bowl commercials Tracking the latest brand and agency plans Click here

15 creative campaigns to know about today

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