9 creative campaigns to know about today

Among today’s creative highlights, Lufthansa delves into magical realism in a spot from Serviceplan; a creepy AI-generated spot explores the topic of gun safety amid divorce proceedings; and footwear brand Stuart Weitzman continues its “How Lovely to Be a Woman” campaign with Christy Turlington Burns. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here BLK The social dating app for Black singles launched an Inauguration Day campaign to help Black residents in Washington, D.C., “reclaim their peace, joy and well-being” by providing them with flight credits to destinations of their choice to celebrate Martin Luther King Jr. Day on their own terms. #BLKFreedomWeekend comes as 80% of Black app users surveyed in the D.C. metro area said they feel anxious, concerned or angry about the upcoming inauguration and 41% said they’d prefer to leave the city entirely. BWH Hotels The Scandinavian chain unveiled a campaign from Nord DDB in which it’s offering a reward for the return of one-of-a-kind items stolen from its properties. Coca-Cola Jon Springer has the story of a new Coke campaign that addresses the era of AI by revisiting 50 years of its beverage brands through the lens of a family-run convenience store. The time-traveling creative likens the uneasiness surrounding AI in 2025 to the overblown fears of the computer in 1975. Crayola The brand is inspiring creativity in classrooms with its fourth annual Crayola Creativity Week, featuring lessons for teachers, librarians and parents to enhance children’s education with creativity. The 2025 Crayola Creativity Week will run from Jan. 27 to Feb. 2 and feature free learning events by actors Matthew McConaughey and Henry Winkler, author Mo Willems and “Hamilton” alum Phillipa Soo. Lufthansa A new Serviceplan campaign for the airline, “All It Takes Is a Yes,” follows a woman who is magically transported from her daily office life to dream destinations with just a tap on the Lufthansa app. Niclas Larsson of Iconoclast directed the piece, which blends reality and dream worlds. Pierce’s Pledge A chilling, AI-generated PSA calls for guns to be stored away from the home when parents are going through divorce and custody proceedings. Silverside AI, a Pereira O’Dell and Serviceplan company, worked on the spot with Lesley Hu, whose son Pierce was tragically killed during divorce proceedings four years ago today. St. Jude’s Children’s Research Hospital Children are the creatives in a new campaign from the hospital, created with long-term agency partner Known. “The Art of Hope” brings to life artwork created by real kids undergoing care at St. Jude using generative AI, animating their imaginations of a world without cancer. Three young patients met with a creative director from the agency to talk about the art and their inspiration, teaching them more about AI tools in the process. Stuart Weitzman The global luxury footwear brand is continuing its “How Lovely to Be a Woman” campaign with a $50,000 donation to global ambassador Christy Turlington Burns’ nonprofit Every Mother Counts. The organization is dedicated to ensuring a safe motherhood journey for women before, during and after childbirth. Walmart Jack Neff has the story of the retailer’s brand refresh, which includes a chunkier font for the wordmark and a darker shade of blue for the trade dress. See all our daily creativity roundups here. Read Ad Age’s 2025 predictions stories here

9 creative campaigns to know about today

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