Global strategy leader Jonny Bauer has led Droga5 over 10+ years of success
Jonny Bauer founded the strategic vertical at Droga5, Ad Age’s Agency of the Decade, and has led strategy at the shop since then. He leads the teams behind the insights on lauded campaigns including HBO’s “For the Throne,” Nordstrom’s “An Open Mind Is the Best Look,” IHOP’s “IHOb” burger initiative and “The Truth Is Worth It” for The New York Times.
Bauer has a knack for guiding teams toward work that not only delivers results but is also entertaining and engaging for audiences— even those often unimpressed with traditional marketing. Bauer was also integral in Droga5’s acquisition by Accenture Interactive, a move that is still reverberating through the industry a year later.