Creativity

Jesus meets AI in latest spot from ‘He Gets Us’ campaign

The agency prompted the AI with phrases connected to the teachings of Jesus. (He Gets Us)
March 06, 2023 06:48 PM

The “He Gets Us” campaign has been working for more than a year to modernize the perception of Jesus. And now, following a pair of Super Bowl spots last month, it’s embracing its most modern tactic yet—running Jesus through generative AI.

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