Production Company A-List 2015: Psyop
Psyop easily could be dubbed the Pixar of the spots world, given its reputation as the go-to shop for top notch animation and design. Known for now classic Coke ads such as "Happiness Factory," the company turned out more stellar work with the charming "Man and Dog" short film for the beverage giant out of Wieden & Kennedy.
With Director Fletcher Moules, the company also helped to develop the colorful backstory to the characters of Super Cell's popular "Clash of Clans" game in spots via Barton F. Graf 9000. Those included an unexpected Super Bowl favorite, starring Liam Neeson in "Taken" character as a vengeful game player, AngryNeeson52 (the live action portion of which was directed by MJZ's Tom Kuntz).
Other highlights from the year include RPA's holiday campaign for Honda that resurrected old school Masters of the Universe evildoer, Skeletor, as well as one for Tiffany. Via Ogilvy & Mather, N.Y., the spot turned New York City into a romantic winter wonderland, sprinkled with Tiffany jewels and featuring a Christmas tree in the brand's signature blue.
The company also brought unparalleled sophistication to paint advertising in an entrancing spot for Sherwin-Williams from McKinney. On a more massive scale, Psyop brought the game of soccer to epic, out of this world proportions in the over-the-top athletes meets aliens campaign for the Samsung Galaxy, via Cheil Worldwide.