Datacenter

Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt

(iStock)
JN
By:
Jack Neff
December 02, 2021 03:00 PM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines

Beauty creators are showcasing more products found on drugstore shelves

GF
By:
Gillian Follett
Why drugstore products are dominating influencer beauty routines
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
AH
By:
Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
EW
By:
Erika Wheless
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JS
By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
JS
By:
Jon Springer
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential