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Leading National Advertisers 2022—10 most-advertised brands in the U.S., ranked

Ranked by 2021 U.S. measured-media spending

By Bradley Johnson and Kevin Brown. Published on June 27, 2022.

Credit: Composite by Ad Age; iStock

Ranking of the 10 most-advertised brands in 2021 based on U.S. measured-media spending from Ad Age Leading National Advertisers 2022.

See ranking of the 200 most-advertised brands: AdAge.com/lna2022.

More from Ad Age's annual report on marketers: The Leading National Advertisers in 2021 scored the second-biggest spending gain on record, an extraordinary turnaround from the pandemic plunge in 2020.

Ad Age Leading National Advertisers 2022

See ad spending, rankings and analysis for the biggest marketers and brands

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Source: Ad Age Datacenter analysis of measured-media spending data from Kantar. Marketer’s spending for all goods and services that fall under a given brand.
Measured-media figures shown here include TV (broadcast, cable and syndicated), desktop internet display, magazine, newspaper, radio (local and national spot) and outdoor. Spending shown here excludes paid search and network radio. Numbers rounded.
More info: kantar.com/media.

About LNA 2022: AdAge.com/aboutlna2022.

© Copyright 2022 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, re-distribution or other uses are prohibited. For licensing arrangements, please contact [email protected].

Ad Age Leading National Advertisers 2022

See ad spending, rankings and analysis for the biggest marketers and brands

Click here

In this article:

Bradley Johnson

Bradley Johnson is Ad Age's director of data analytics. Johnson focuses on data and financial topics related to marketing, advertising and media. Johnson has held Ad Age posts in Chicago, Los Angeles and New York including editor at large, deputy editor, interactive editor, bureau chief and reporter.

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Kevin Brown

Kevin Brown is Ad Age's director of data management and runs Ad Age's Datacenter with colleague Brad Johnson. Datacenter products include Leading National Advertisers, World's Largest Advertisers, Agency Report and the Ad Age Fact Packs.

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Leading National Advertisers 2022—10 most-advertised brands in the U.S., ranked

Ad Age Leading National Advertisers 2022

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Ad Age Leading National Advertisers 2022

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