| 1 |
Amazon
|
Seattle |
$20,300Advertising and promotion spending |
-1.5%Advertising and promotion spending |
| 2 |
L’Oréal
|
Clichy, France |
14,452Advertising and promotion spending |
13.7Advertising and promotion spending |
| 3 |
Procter & Gamble Co. |
Cincinnati |
12,749Estimated marketing spending. Year ended June 2024 |
15.4Estimated marketing spending. Year ended June 2024 |
| 4 |
Alibaba Group Holding |
Hong Kong |
12,333Advertising and promotion spending. Year ended March 2024 |
9.9Advertising and promotion spending. Year ended March 2024 |
| 5 |
LVMH Moët Hennessy Louis Vuitton |
Paris |
11,059Advertising and promotion spending |
9.5Advertising and promotion spending |
| 6 |
PDD Holdings (Pinduoduo, Temu) |
Dublin |
10,814Advertising expenditures and incentive programs |
45.3Advertising expenditures and incentive programs |
| 7 |
Samsung Electronics Co.
|
Suwon, South Korea |
9,276Advertising and sales promotion spending |
-9.7Advertising and sales promotion spending |
| 8 |
Unilever
|
London |
9,247Brand and marketing investment costs |
12.1Brand and marketing investment costs |
| 9 |
Alphabet (Google) |
Mountain View, California |
8,733 Advertising and promotion spending |
-4.8Advertising and promotion spending |
| 10 |
Comcast Corp. |
Philadelphia |
7,971Marketing and promotion spending |
-6.3Marketing and promotion spending |
| 11 |
Nestlé |
Vevey, Switzerland |
7,939Advertising and marketing expenses |
17.0Advertising and marketing expenses |
| 12 |
Booking Holdings |
Norwalk, Connecticut |
6,773Marketing expenses |
13.0Marketing expenses |
| 13 |
Walt Disney Co. |
Burbank, California |
6,400Ad spending. Year ended September 2023 |
-11.1Ad spending. Year ended September 2023 |
| 14 |
Anheuser-Busch InBev
|
Leuven, Belgium |
5,819Estimated advertising and marketing expenses |
4.9Estimated advertising and marketing expenses |
| 15 |
American Express Co. |
New York |
5,213Marketing expenses |
-4.5Marketing expenses |
| 16 |
McDonald's Corp. |
Chicago |
5,180Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants |
9.5Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants |
| 17 |
Volkswagen |
Wolfsburg, Germany |
5,058Estimated ad spending |
10.4Estimated ad spending |
| 18 |
Coca-Cola Co. |
Atlanta |
5,010Ad spending |
16.0Ad spending |
| 19 |
Toyota Motor Corp. |
Toyota City, Japan |
4,927Estimated ad spending. Year ended March 2024 |
13.6Estimated ad spending. Year ended March 2024 |
| 20 |
JPMorgan Chase & Co.
|
New York |
4,591Marketing expenses |
17.4Marketing expenses |
| 21 |
JD.com |
Beijing |
4,494Ad spending |
0.9Ad spending |
| 22 |
Walmart
|
Bentonville, Arkansas |
4,400Ad spending |
7.3Ad spending |
| 23 |
Nike |
Beaverton, Oregon |
4,285Advertising and promotion spending. Year ended May 2024 |
5.5Advertising and promotion spending. Year ended May 2024 |
| 24 |
Capital One Financial Corp. |
McLean, Virginia |
4,009Marketing expenses. Capital One in February 2024 signed a deal to buy Discover Financial Services |
-0.2Marketing expenses. Capital One in February 2024 signed a deal to buy Discover Financial Services |
| 25 |
Verizon Communications |
New York |
3,847Ad spending |
8.2Ad spending |
| Top 25 |
$195 billion |
6.9% |
