Accenture Song—Ad Age Agency Report 2024

Accenture Song is a marketing services operation within global consulting and outsourcing giant Accenture. Revenue shown for Accenture Song is for year ended August 2023 (shown as 2023). See Accenture’s financial reports. More from Ad Age Agency Report 2024 Big picture: State of the agency business World’s biggest agency companies Agency listings Agency revenue growth Agency company revenue by client sector Accenture: Accenture is a global consulting and outsourcing company based in Ireland. The company reported the following worldwide revenues: Fiscal 2023 (year ended August 2023): $64.112 billionFiscal 2022: $61.594 billionFiscal 2021: $50.533 billionFiscal 2020: $44.327 billionFiscal 2019: $43.215 billionFiscal 2018: $40.993 billionFiscal 2017: $36.177 billionFiscal 2016: $34.254 billionFiscal 2015: $32.406 billion Effective Sept. 1, 2018, Accenture adopted Accounting Standards Codification Topic 606, Revenue from Contracts with Customers, and stopped reporting “net revenues.” The company now reports “revenues,” which include reimbursements. Accenture previously reported “net revenues.” The company reported the following worldwide net revenues: Fiscal 2018 (year ended August 2018): $39.573 billionFiscal 2017: $34.850 billionFiscal 2016: $32.883 billionFiscal 2015: $31.048 billionFiscal 2014: $30.002 billionFiscal 2013: $28.563 billionFiscal 2012: $27.862 billionFiscal 2011: $25.507 billionFiscal 2010: $21.551 billionFiscal 2009: $21.577 billion Accenture Song: Accenture Song offers marketing services including design; technology; creative, media and marketing strategy; and campaign, content and channel management. Accenture Song formerly operated as Accenture Interactive. Accenture Interactive launched in 2009. The business rebranded as Accenture Song on April 26, 2022. Accenture’s 10-K regulatory filing for year ended August 2023 said this about Song: “We strive to accelerate growth and value for our clients across industries through sustained customer relevance with emerging channels, technologies, including generative AI, and models tied to the ever-changing needs and preferences of business-to-business and business-to-consumer customers. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at speed through the potential of imagination, technology and intelligence.” “Generative AI” was a new addition to that text block. Accenture’s 10-K regulatory filing for year ended August 2022 said this about Song: “We strive to accelerate growth and value for our clients across industries through sustained customer relevance with emerging channels, technologies and models tied to the ever-changing needs and preferences of business-to-business and business-to-consumer customers. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at speed through the potential of imagination, technology and intelligence.” Accenture in January 2020 reorganized the company into four services: Strategy & Consulting, Technology, Operations and Interactive. That marked the first time Accenture Interactive went to market as its own priority area within Accenture’s overall company structure. Before that 2020 reorganization, Accenture Interactive operated as part of Accenture Digital, which offered a portfolio of consulting, technology and outsourcing services across digital marketing, mobility and analytics. Accenture formed Accenture Digital in December 2013 as the umbrella group for Accenture’s digital assets, software and services across digital customer experience (Accenture Interactive), mobility (Accenture Mobility) and analytics (Accenture Analytics). Accenture dissolved the Accenture Digital grouping in the 2020 reorganization. Accenture has grown its marketing services offerings in part through acquisitions. Among the deals, Accenture Interactive in May 2019 bought Droga5, a high-profile creative agency. Accenture, the parent company, reported the following worldwide employment for years ended: August 2023: 733,000August 2022: 721,000August 2021: 624,000August 2020: 506,000August 2019: 492,000August 2018: 459,000August 2017: 435,000August 2016: 384,000August 2015: 358,000August 2014: 305,000August 2013: 275,000August 2012: 257,000 August 2011: 236,000 Accenture’s ticker: ACN Accenture, formerly Andersen Consulting, was established in 1989 as a separate legal entity operating independently from Arthur Andersen, a major accounting firm. Andersen Consulting changed its name to Accenture on Jan. 1, 2001. Arthur Andersen ceased its accounting practice in 2002 in the wake of accounting scandals at energy firm Enron Corp. and telecom firm WorldCom. Accenture Interactive launched in 2009. The business rebranded as Accenture Song on April 26, 2022. “Accenture Song, the tech-powered creative group, accelerates growth and value for our clients through sustained customer relevance. “Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. “With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.” Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here

Accenture Song—Ad Age Agency Report 2024

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