Agency companies are striving to transform themselves as they pitch their prowess in business transformation.
Business transformation encompasses a range of services touted by consultancies, legacy agency companies and agencies to guide the metamorphosis of clients through digital business transformation and marketing transformation.
This burgeoning and broadly defined arena includes consulting, data management and analytics, marketing technology and services related to commerce (e-commerce and omnichannel marketing) and experience (digital brand experience and experiential marketing).
The table below shows examples of the breadth of business transformation at some agency companies. The listings are not comprehensive. There's not a standard definition for business transformation; some companies don't break out figures.
Companies are listed in order of percentage of revenue from the revenue bucket shown. This is not a ranking; revenue buckets are specific to each company and not comparable across companies.
Buckets include services related to transformation, but some of these companies may have revenue from other transformation-related services not captured here.
See facts and figures on the 25 biggest agency companies including agency holdings, stats and profiles, available to Ad Age Datacenter subscribers: AdAge.com/agencyfamilytrees2023.
More from the Agency Report: The agency business scored solid growth in 2022 as revenue increased in every discipline and U.S. ad agency employment reached an all-time high.
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Source: Ad Age Datacenter (Ad Age Agency Report 2023) from company disclosures and information provided to Ad Age by the companies. Numbers rounded.
Agency companies database: AdAge.com/agencyfamilytrees2023
Expanded listings: AdAge.com/agencyreport2023
About Agency Report: AdAge.com/aboutagencyreport2023
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