Agency Report 2024—Biggest companies

Ranking of the world’s biggest agency companies from Ad Age Agency Report 2024. Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here Agency company revenue Ad Age’s ranking of the world’s biggest agency companies is based on revenue. Some major agency companies including WPP, Publicis Groupe, Interpublic Group of Cos. and Dentsu Group disclose both revenue and net revenue (or a figure similar to net revenue). Net revenue is revenue less pass-through costs. Pass-through costs include media pass-through costs, third-party vendor costs, production costs and out-of-pocket expenses that are charged directly to clients. WPP, Publicis, Interpublic and Dentsu emphasize net revenue (or a figure similar to net revenue) as a measure of performance. Omnicom Group discloses only revenue. WPP, with 2023 worldwide revenue of $18.5 billion, retained the No. 1 spot among agency companies, a position it has held since the 2009 Agency Report. Ad Age’s ranking of agency companies includes legacy agency holding companies and other firms such as Accenture Song, part of consulting giant Accenture. Accenture Song reported approximate revenue of $18 billion in fiscal 2023, putting it close behind WPP. Top 30 Worldwide revenue for the 30 biggest agency companies increased 5.6% to $148 billion in 2023. The top five legacy holding companies—WPP, Publicis, Omnicom, Interpublic and Dentsu—accounted for nearly half ($69 billion) of that revenue, up 2.7%. The remaining 25 companies had combined revenue of $79 billion in 2023, up 8.2%. Major consultancies reported strong growth, with increases of 16.4% at Deloitte Digital, 12.5% at Accenture Song and 8.0% at TCS Interactive. TCS Interactive, which appears in Agency Report for the first time, is part of Tata Consultancy Services, an information technology services and global outsourcing company based in India. Jump To Chart More from the Agency Report: Revenue for agency companies is growing modestly, and U.S. advertising employment is near an all-time high. Agency companies World’s biggest agency companies by 2023 worldwide revenue. U.S. dollars in millions. Click on company name to read more. Hover over revenue figures for additional notes. Rank Company Headquarters Worldwide revenue 2023 2022 1 WPP London $18,464Revenue $17,838Revenue 2 Accenture's Accenture Song New York 18,000Accenture Song's approximate revenue as disclosed by Accenture. Fiscal year ended Aug. 31 16,000Accenture Song's approximate revenue as disclosed by Accenture. Fiscal year ended Aug. 31 3 Publicis Groupe Paris 16,016Revenue 14,967Revenue 4 Omnicom Group New York 14,692Revenue 14,289Revenue 5 Deloitte's Deloitte Digital New York 12,013Revenue 10,318Revenue 6 Interpublic Group of Cos. New York 10,889Revenue 10,928Revenue 7 Dentsu Group Tokyo 9,308Revenue based on International Financial Reporting Standards (IFRS). Dentsu had net revenue (revenue minus cost of sales) of $8.168 billion in 2023 and $8.579 billion in 2022 9,551Revenue based on International Financial Reporting Standards (IFRS). Dentsu had net revenue (revenue minus cost of sales) of $8.168 billion in 2023 and $8.579 billion in 2022 8 BlueFocus Communication Group Beijing 7,445Gross operating revenue (total operating income) converted at average annualized exchange rates 5,464Gross operating revenue (total operating income) converted at average annualized exchange rates 9 IBM Corp.'s IBM iX* Armonk, New York 7,075Revenue 6,809Revenue 10 Hakuhodo DY Holdings Tokyo 7,029Revenue for calendar year. Revenue based on Japanese generally accepted accounting principles (J-GAAP) using the Accounting Standard for Revenue Recognition adopted effective with fiscal year ended March 2022. J-GAAP revenue is calculated differently than International Financial Reporting Standards (IFRS) revenue. Hakuhodo reported gross profit (revenue minus cost of sales) of $2.890 billion in calendar 2023 and $3.099 billion in calendar 2022 7,396Revenue for calendar year. Revenue based on Japanese generally accepted accounting principles (J-GAAP) using the Accounting Standard for Revenue Recognition adopted effective with fiscal year ended March 2022. J-GAAP revenue is calculated differently than International Financial Reporting Standards (IFRS) revenue. Hakuhodo reported gross profit (revenue minus cost of sales) of $2.890 billion in calendar 2023 and $3.099 billion in calendar 2022 11 Cheil Worldwide Seoul, South Korea 3,170Operating revenue 3,305Operating revenue 12 Vivendi's Havas Puteaux, France 3,108Revenue 2,915Revenue 13 TCS' TCS Interactive Mumbai, India 2,806Revenue related to advertising and marketing services for calendar year 2,597Revenue related to advertising and marketing services for calendar year 14 Stagwell New York 2,527Revenue 2,688Revenue 15 Innocean Worldwide Seoul, South Korea 1,681Net sales 1,363Net sales 16 Advantage Solutions Clayton, Missouri 1,502Marketing revenue excluding pass-through revenue 1,340Marketing revenue excluding pass-through revenue 17 R.R. Donnelley's RRD Marketing Solutions Chicago 1,375Revenue. 2022 revenue shown is a revised figure 1,442Revenue. 2022 revenue shown is a revised figure 18 S4 Capital London 1,258Revenue 1,324Revenue 19 Quad Sussex, Wisconsin 1,183Net sales from catalogs, direct marketing and agency solutions 1,351Net sales from catalogs, direct marketing and agency solutions 20 DJE Holdings New York 1,182Revenue. Owns Edelman and Zeno Group 1,218Revenue. Owns Edelman and Zeno Group 21 EPAM Systems' EPAM Continuum* Boston 1,152Estimated revenue related to digital engagement practice (strategy and experience, digital marketing, mobility, commerce) 1,185Estimated revenue related to digital engagement practice (strategy and experience, digital marketing, mobility, commerce) 22 Serviceplan Group Munich 1,089Revenue 1,023Revenue 23 Next 15 Group London 916Revenue. Fiscal year ended Jan. 31 884Revenue. Fiscal year ended Jan. 31 24 mc Group Berlin 871Revenue 859Revenue 25 Sparks, a Freeman company Philadelphia 854Pro forma revenue including Freeman agency revenue (corporate and exhibitor work) and Sparks revenue. Freeman acquired Sparks in August 2023. Freeman agency services will combine with Sparks in July 2024, going to market as Sparks, a Freeman company 843Pro forma revenue including Freeman agency revenue (corporate and exhibitor work) and Sparks revenue. Freeman acquired Sparks in August 2023. Freeman agency services will combine with Sparks in July 2024, going to market as Sparks, a Freeman company 26 Real Chemistry New York 596Revenue 555Revenue 27 Plus Company New York/Québec City 568Revenue from contracts 542Revenue from contracts 28 M&C Saatchi London 564Revenue 572Revenue 29 LTIMindtree's LTIMindtree Interactive Mumbai, India 540Revenue related to advertising and marketing services 528Revenue related to advertising and marketing services 30 Project Worldwide Auburn Hills, Michigan 460Revenue 425Revenue Top 30 $148,331 $140,520 Source: Ad Age Datacenter (Ad Age Agency Report 2024). AdAge.com/agencyreport2024 About Agency Report: AdAge.com/aboutagencyreport2024 Asterisk indicates Ad Age Datacenter estimate. Revenue submitted by agencies and companies, obtained from public documents or estimated by Ad Age Datacenter. Revenue and listings for 2023 based on data collected and/or adjusted in 2024. Numbers rounded. © Copyright 2024 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age’s Terms and Conditions at AdAge.com/terms. Archiving, reproduction, redistribution or other uses are prohibited. For licensing arrangements, please contact lpicariello@crain.com. More from Ad Age Agency Report 2024 Big picture: State of the agency business World’s biggest agency companies Agency listings Agency revenue growth Agency company revenue by client sector

Agency Report 2024—Biggest companies

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