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Datacenter

Amazon spent $21 billion on ads and promotion in 2024 (that’s $679 every second)

In the 30 years since opening its online store, Amazon has increased spending in all but five years. (Bloomberg)
BJ
By:
Bradley Johnson
February 20, 2025 10:00 AM

Amazon in 2024 poured $21.4 billion into worldwide advertising and promotion, breaking a record for annual spending by any marketer.

Featured Stories

TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.

PH
By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO

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