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20 brands catching baby boomers’ attention right now

Sparkling Ice has been popular with boomers and Gen Z. (Sparkling Ice)
July 31, 2024 09:00 AM

Published quarterly, the Ad Age-Harris Poll rankings are sourced from The Harris Poll’s daily brand tracking tool, QuestBrand, to identify companies with the greatest quarter-over-quarter increase in equity among specific age cohorts. Read the last edition of the Gen Z poll here and the last boomer poll here.

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