Cheil—Ad Age Agency Report 2024

Cheil Worldwide is an agency company based in Seoul, South Korea. Cheil appears in Ad Age Agency Report’s Agency Companies ranking based on operating revenue. See more about Cheil. More from Ad Age Agency Report 2024 Big picture: State of the agency business World’s biggest agency companies Agency listings Agency revenue growth Agency company revenue by client sector France-based Publicis Groupe in June 2016 said it had ended talks with Samsung about a potential investment by Publicis in Cheil. Publicis and Cheil earlier in 2016 had discussed the potential for Publicis to buy a minority stake in Cheil. (Cheil grew out of South Korea’s Samsung network.) Cheil in January 2015 completed acquisition of a majority stake in Iris Worldwide, a global integrated marketing agency. Cheil in July 2012 bought 100% of McKinney, a Durham, North Carolina, ad agency, for an estimated $50 million. (McKinney in June 2008 had bought itself back from Havas. The French ad firm bought the agency in April 2001 from internet consultancy MarchFirst; MarchFirst’s predecessor, CKS Group, bought McKinney in 1997.) Cheil in December 2009 bought a 47% share of digital agency Barbarian Group. Cheil as of 2014 owned 100% of Barbarian. Cheil in September 2009 bought a majority stake in OpenTide Greater China (later known as Cheil PengTai), an agency based in Beijing. Cheil as of 2019 owned 100% of the agency. Cheil in December 2008 bought a 49% stake in Beattie McGuinness Bungay (now BMB), a London-based agency. Cheil as of 2017 owned 100% of the agency. Cheil listed on the Korean Stock Exchange in 1998. Cheil’s ticker: 030000 Cheil was founded in 1973 and began to expand internationally in 1988, opening its first international branch office in Tokyo. Cheil grew out of South Korea’s Samsung network. Samsung Electronics remains a key client. Samsung owned 25.2% of Cheil Worldwide as of December 2023, according to Samsung’s financial filings. “Cheil Worldwide is the leading business-connected agency operating in 46 countries worldwide with around 6,800 employees. We specialize in performance-driven marketing across three core offerings—brand communications, experiential and commerce. “With our focus on enhancing the business performance of our clients and brand experience of consumers, we create connected experiences that matter by forging connections between all the marketing silos, putting together creativity, data, technology and retail. “Our global network includes Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX.” Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here

Cheil—Ad Age Agency Report 2024

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