Subscribe
Datacenter

How The North Face’s calm, quiet 15-second spot drove purchase intent

(The North Face)
June 14, 2024 03:42 PM

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals.

Featured Stories

Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Food & Beverage
Instacart is launching a Gen Z party-focused delivery app
Food & Beverage
EW
By:
Erika Wheless
Instacart is launching a Gen Z party-focused delivery app
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch

Latest News

Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy
Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila
AI won’t replace creatives who connect with judgment, instinct and emotion
Why agencies must act like brand growth partners in a volatile market
Staying current is easy with newsletters delivered straight to your inbox.

See More in Datacenter

US ad employment fell in April for the fifth straight month
Old Spice sees major social video boost thanks to co-creation with influencers
Gen Z’s attitudes about dining out, restaurant discovery, apps and more
PepsiCo—ad spending, facts and profile
Staying current is easy with newsletters delivered straight to your inbox.