Introducing Ad Age Leading National Advertisers 2023

Ad Age’s annual report on marketers and marketing reveals the nation’s top advertisers and most-advertised brands. To understand how strategies are changing, look no further than Best Buy Co. Best Buy, one of the Leading National Advertisers, sells lots of TVs. When it comes to advertising, the retailer thinks outside the box. See what's in the full Ad Age Leading National Advertisers 2023 report Read more: Ad spending is still growing, but a recession looms Ad Age Leading National Advertisers 2023 Ad spending, rankings and analysis for the biggest marketers and brands Enter here In its annual financial filing this year, Best Buy said ad costs “consist primarily of digital advertisements.” In disclosures from 2019 through 2022, the retailer said ad costs “consist primarily of digital and television advertisements.” Filings from 2015 through 2018 said ad costs “consist primarily of digital, print and television advertisements." Best Buy previously said ad costs “consist primarily of print and television advertisements.” Back in 2000, when BestBuy.com launched as a shopping site, the company distributed about 40 million newspaper inserts a week. TV accounted for about one-third of the ad budget. The evolution of Best Buy as a digital-centric marketer is essentially the evolution of Ad Age’s Leading National Advertisers. TV and print once ruled, but digital media in 2022 grabbed the lion's share of budgets for blue-chip marketers. The Leading National Advertisers report ranks the 200 biggest U.S. advertisers, 200 most-advertised brands, top advertisers by medium and market leaders by category. Ad Age’s report found solid growth for advertising, driven by growth at internet companies. Ad forecasters expect spending to grow in 2023 and 2024, but budgets could come under pressure amid looming signs of a recession. Want to dig deeper? Subscribe to Ad Age Datacenter to see expanded data including: • Ad Age Marketer Trees 2023, a database of the 100 biggest U.S. advertisers with ad spending, brands, profiles, executives and agency rosters. • Expanded data and rankings, downloadable in Excel. Tables include the 200 biggest advertisers, 200 most-advertised brands, biggest ad spenders by medium and biggest ad spending categories. Ad Age Leading National Advertisers 2023 Ad spending, rankings and analysis for the biggest marketers and brands Enter here Want to see more from Ad Age Leading National Advertisers 2023? Go here for summary charts showing the biggest advertisers, biggest brands and biggest spenders by mediumGo here for deeper analysis

Introducing Ad Age Leading National Advertisers 2023

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