Ad Age's annual ranking of the largest U.S. advertising spenders. The LNA report has appeared in Ad Age print editions and in expanded form online. Beginning in 2024, the report is available exclusively online.
Ad Age published the first LNA report in 1956.
See bottom of this page for links to historic spending on Megabrands (most-advertised U.S. brands) and U.S. ad spending data from McCann Erickson's Bob Coen.
2024 edition
Ranked by Total U.S. Ad Spending in 2023
2023 edition
Ranked by Total U.S. Ad Spending in 2022
2022 edition
Ranked by Total U.S. Ad Spending in 2021
2021 edition
Ranked by Total U.S. Ad Spending in 2020
2020 edition
Ranked by Total U.S. Ad Spending in 2019
2019 edition
Ranked by Total U.S. Ad Spending in 2018
2018 edition
Ranked by Total U.S. Ad Spending in 2017
2017 edition
Ranked by Total U.S. Ad Spending in 2016
2016 edition
Ranked by Total U.S. Ad Spending in 2015
2015 edition
Ranked by Total U.S. Ad Spending in 2014
2014 edition
Ranked by Total U.S. Ad Spending in 2013
2013 edition
Ranked by Total U.S. Ad Spending in 2012
2012 edition
Ranked by Total U.S. Ad Spending in 2011
2011 edition
Ranked by Total U.S. Ad Spending in 2010
2010 edition
Ranked by Total U.S. Ad Spending in 2009
2009 edition
Ranked by Total U.S. Ad Spending in 2008
2008 edition
Ranked by Total U.S. Ad Spending in 2007
2007 edition
Ranked by Total U.S. Ad Spending in 2006
2006 edition
Ranked by Total U.S. Ad Spending in 2005
2005 edition
Ranked by Total U.S. Ad Spending in 2004
2004 edition
Ranked by Total U.S. Ad Spending in 2003
2003 edition
Ranked by Total U.S. Ad Spending in 2002
2002 edition
Ranked by Total U.S. Ad Spending in 2001
2001 edition
Ranked by Total U.S. Ad Spending in 2000
2000 edition
Ranked by Total U.S. Ad Spending in 1999
1999 edition
Ranked by Total U.S. Ad Spending in 1998
1998 edition
Ranked by Total U.S. Ad Spending in 1997
1997 edition
Ranked by Total U.S. Ad Spending in 1996
Megabrands
Top 200 Brands ranked by measured U.S. media spending.
[See 100 Leading National Advertisers for Megabrands rankings after 2007.]
Top 200 Megabrands
By measured media spending in 2007
Megabrands 2006
Coen's Annual Spending Totals
2002 U.S. Advertising Volume (Coen/McCann-Erickson)
2001 U.S. Advertising Volume (Coen/McCann-Erickson)
2000 U.S. Advertising Volume (Coen/McCann-Erickson)
1999 U.S. Advertising Volume (Coen/McCann-Erickson)