When it comes to ad spending, the FANG gang has developed some serious teeth.
For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019.
FANG—Wall Street lingo for these internet stocks—is helping drive ad spending growth as the companies ratchet up advertising to build brands and protect their reputations.
Among the nation’s 100 biggest advertisers, 65 companies, including FANG, increased U.S. ad spending in 2018. FANG accounted for nearly 30 percent of the spending increase, according to data from the Ad Age Leading National Advertisers report, released online and as a downloadable Fact Pack.