Datacenter

World’s Largest Advertisers 2024—spending reached a record high, with gains in most categories

More than two-thirds of the top 100 advertisers increased ad spending in 2023. (Ad Age composite)
BJ
By:
Bradley Johnson
December 09, 2024 10:29 AM

Featured Stories

Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop