Gen Z continues to be one of the most sought-after consumer demographics, but the age cohort remains something of an enigma for many of the marketers looking to reach them. Now, though, those marketers have a new weapon in their arsenal—the growing wave of Gen Zers entering the advertising industry themselves.
As more of Gen Z—those born between 1997 and 2012—reach their early and mid-twenties and hunt for marketing and advertising roles, many brands and agencies are snapping them up, looking to leverage their familiarity with the nuances of internet culture and firsthand experience with Gen Z’s values and behaviors to help shape their Gen-Z-focused marketing strategies. Some Gen Zers have forged their own paths in the industry, creating agencies that specialize in connecting brands with the generation, while others have launched their own brands aimed at their fellow Gen Zers.
Below are 23 members of Gen Z already making waves across the advertising and marketing landscape.