It’s no secret that creators have become pillars of brands’ marketing strategies. But brands are anticipating what’s next for the creator economy as influencer marketing continues to evolve beyond the traditional pay-for-a-post model. Spending on influencer marketing is forecasted to surpass $4 billion this year, possibly reaching $4.6 billion next year, according to Insider Intelligence.
On Sept. 13, Ad Age Next: Social & Influencer Marketing will bring together leaders from platforms and brands who are expanding how marketers think about and use creator content. Sessions will touch on topics including the importance of creator diversity, how to harness the power of natural super-fans for a creator class, virtual influencers, navigating Name, Image, Likeness plans, and measuring creator marketing success.