Technology

Ad agencies say they never liked Google video partners inventory

Some ad agencies have been restricting Google video campaigns to YouTube to avoid third-party sites. (Bloomberg LP)
June 30, 2023 09:00 AM

Top ad agencies are advising clients to steer video ad campaigns away from Google video partners after an in-depth report this week showed the program, which is supposed to be on par with YouTube video ads, was rife with quality issues.

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