Technology

How AI can improve B2B data and marketing strategies

AI is being used to beef up companies’ data strategies. (iStock)
LR
By:
Lindsay Rittenhouse
May 11, 2023 09:30 AM

Featured Stories

Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

SS
By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Agency Brief
Agency news you need to know this week
Agency Brief
EL
By:
Ewan Larkin
Agency news you need to know this week
Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage
JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
EL
By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO