AI chatbots predict 2024’s hottest trends in social media and ad tech

With generative AI being used in a plethora of ways across the marketing and advertising industry in 2023, Ad Age asked AI tools to peek into their crystal balls to predict the biggest industry trends of 2024. Given the right prompts, Google’s Bard, Bing Chat and ChatGPT returned some predictions for the year ahead that could help social media managers and digital media buyers navigate an uncertain and often fraught ecosystem.