Technology

Amazon offers brands a 'bonus' when ads drive sales to its site

Brands receive an average 10% "bonus" in Amazon's new ad program.
July 15, 2021 05:36 PM

Amazon announced a new advertising program that encourages brands to drive sales to its online store, as opposed to linking elsewhere online, with what it calls a “brand referral bonus.” The bonus is awarded to brands that run ads on platforms outside of Amazon that direct consumers to the e-commerce giant’s website, instead of say Walmart.

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