TikTok continued its reign as a social media juggernaut throughout 2022, further cementing its place among competitors such as Meta’s Facebook and Instagram. TikTok now attracts nearly 750 million users around the globe, according to estimates from eMarketer, as well as their dollars: Views of the hashtag #TikTokMadeMeBuyIt soared to 31 billion views so far this year.
With a record number of users on TikTok, the platform continued to pump out videos and trends. Many of these trends, from catchy user-generated songs and TikTok’s characteristic dance routines to new types of food, crossed over from TikTok into popular culture—and even into the marketing sphere.
Here are five of the biggest TikTok trends in 2022.