Creator and influencer trends brand marketers need to know about right now
Alix Earle’s Halloween-themed Gopuff collab, Dunkin’s bizarre social content promoting its spider-shaped donut and Pepsi’s new fashion collection with Law Roach are some of this week’s creator economy headlines. (Gopuff, Dunkin', Pepsi)
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.