Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Maybelline’s unmasking of its mystery teddy bear mascot, Vita Coco’s play on Poppi’s viral vending machine controversy and Victoria’s Secret Pink’s Sonoma Valley influencer trip are some of this week’s creator economy headlines. (Jojo Siwa, Vita Coco, Katie Fang)
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By:
Gillian Follett
February 25, 2025 10:00 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more