Disney is looking to turn its biggest fans into the next breakout social media stars, who in turn can promote the Mouse House on TikTok, Instagram and YouTube.
September 20, 2021 09:00 AM
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17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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